PQ Media

EXCLUSIVE PQ MEDIA REPORT:

Alternative Media Research Series II:
Alternative Advertising & Marketing Outlook 2006

June 2006

Price: $695

PDF format

The first source to define, size and forecast alternative media spending in one place, this report covers all 23 alternative media subsegments as defined by PQ Media. This exclusive data was gleaned from PQ Media's Alternative Media Network, which is comprised of opinion leader panels, internal spendtrack databases and proprietary econometric models.

Alternative Media Summary Data:

• Spending on alternative media strategies surged 16.4% in the first half of 2006 to an estimated $53.37 billion compared with the same period of 2005. Growth was driven by double-digit gains in most of the 23 subsegments of alternative media.
• PQ Media estimates that spending on alternative media will accelerate in the second half of 2006, growing 18.5% to $115.77 billion for full-year 2006. The alternative advertising sector is forecast to grow 19.9% for the year, while alternative marketing is expected to increase 17.6%.
• Total alternative media spending rose 18.8% in 2005 to $97.66 billion, far exceeding traditional media and nominal GDP growth in 2005 and in the 2000-2005 period.
• Driving growth is the shift of media usage from traditional media to consumer-engaged content, such as blogs and online games; the migration of younger audiences to digital media, like videogames and podcasting; and the ability of alternative media to supply better ROI metrics, like search advertising.
• The largest alternative media subsegments include event marketing, cable advertising, and Internet advertising, while the fastest growing subsegments include user-generated media, mobile marketing, and videogame advertising.

Price: $695

PDF format