Alternative Media
Forecast 2008-2012

AVAILABLE NOW

History, Spending, Trends & Analysis

This primary research takes the first-ever macro and micro look at the entire emerging digital & alternative media sector. With the explosion of disruptive digital technologies, volatile media markets, audience fragmentation and rapid pace of change, the PQ Media Alternative Media Forecast 2008-2012 provides media stakeholders with much needed perspective, actionable data and fresh insights necessary for sound strategic planning and media mix decision-making.

Spending on alternative media, which includes advertising and marketing, jumped 22.0% to $73.43 billion in 2007 and is expected to continue its rapid ascension in 2008 despite a slowing economy, as brand marketers scramble to stay in step with a rapidly changing media landscape. Alternative media, including 18 digital and non-traditional media segments, accounted for 16.1% of total advertising and marketing spending in 2007, up from only 7.9% in 2002. Alternative media is forecast to represent 26.6% of total U.S. advertising and marketing spending by 2012.