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- Global Digital Out-of-Home Media Forecast 2009-2014
- Word-of-Mouth Marketing Forecast 2009-2013
- Global Digital Out-of-Home Media Forecast 2008-2012
- VSS Communications Industry Forecast 2008-2012
- Alternative Media Forecast 2008-2012
- Branded Entertainment Marketing Forecast 2008-2012
- Political Media Buying 2008
- Word-of-Mouth Marketing Forecast 2007-2011
- Alternative Out-of-Home Media Forecast 2007-2011
- Political Media Buying 2006
- Global Product Placement Forecast 2006-2010
- AMRS II: Alternative Advertising & Marketing Outlook 2006
- AMRS I: Blog, Podcast and RSS Advertising Outlook
- The Impact of Katrina on Media Spending
- Product Placement Spending in Media 2005-2009
- Political Media Buying 2004
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Branded Entertainment Marketing
Forecast 2008-2012
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Advertising Spending, Trends & Analysis and Insights
Continued migration of advertising dollars to fast-growing Marketing Services segments like branded entertainment, public relations and trade shows have had a profound effect on Advertising spend. In the 1970s Advertising accounted for 40% of total media spend. By the end of 2007, Advertising spend was only 23% of overall media spend. The agent for this continued shift is diminished effectiveness of traditional media, which has prompted marketers to aggressively pursue alternative channels for building brand image, targeting audiences effectively and driving sales.
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