Cases

Case: Custom Media Research

Client: Leading Equity Management Firm

Custom Research: Renowned Media Forecast Report


Background

This leading equity management firm provides media clients with advisory services such as corporate finance, fairness opinions, market valuations, and equity fund acquisitions activity. Additionally, the equity management firm manages several private equity funds, which invest in the media, communications and information industries.

Problem

In order to make important decisions regarding acquisitions and other investments, media businesses need data and information on industry spending, trends and drivers. The firm has published a venerable spending forecast report on the communications industry since 1988. The task of researching, writing, and editing this report is enormous and the firm sought a well-respected business partner to help prepare content for the annual report.

PQM's Role

As a result of the extensive experience PQ Media's principals have in media, the equity management firm chose PQM as its partner. PQM's role included the researching and writing of chapter drafts relating to the historical and projected expenditures for 12 industry segments in addition to five-year summaries on the financial performance of the publicly reporting companies in the communications industry.

Results

Excerpts from the report were heavily quoted by well-known media sources, and used for strategic planning purposes by leading media firms worldwide.

"We needed accurate data and forecasts in a quick turnaround and PQ Media came through for us".

—Managing Director, Financial Services Firm


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