PQ Media
Custom Media Research
Cases
Cases
Custom Media Research
Leading Equity Management Firm
This leading equity management firm provides media clients with advisory services such as corporate finance, fairness opinions, market valuations, and equity fund acquisitions activity. Additionally, the equity management firm manages several private equity funds, which invest in the media, communications and information industries.
Media Value Chain
Top Financial Lender
Deliverable: Media Segment Growth & Opportunity Analysis.
Strategic Planning
Prominent News Organization
This major worldwide leader in providing news and entertainment content recently experienced changes in its management. Concurrently, the industry itself has seen technological advances that have transformed many of the processes by which information is recorded and distributed. As a result, business models that were successful years ago have become obsolete in today's digital marketplace.
“We’re always looking at ways to add value to our customers, and they did a great job.”.
Exclusive Research
Alternative Forecast 2008-2012
Alternative media spending grew at a compound annual rate of 21.7% from 2002 to 2007, as brand marketers increasingly turned to alternative advertising and marketing strategies to offset challenges posed by new technology, changing consumer behaviors, media fragmentation and multitasking, and growing demand for improved return-on-investment metrics, according to the PQ Media Alternative Media Forecast: 2008-2012.
