Cases

Cases

Custom Media Research

Leading Equity Management Firm

This leading equity management firm provides media clients with advisory services such as corporate finance, fairness opinions, market valuations, and equity fund acquisitions activity. Additionally, the equity management firm manages several private equity funds, which invest in the media, communications and information industries.

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Media Value Chain

Top Financial Lender

Deliverable: Media Segment Growth & Opportunity Analysis.

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Strategic Planning

Prominent News Organization

This major worldwide leader in providing news and entertainment content recently experienced changes in its management. Concurrently, the industry itself has seen technological advances that have transformed many of the processes by which information is recorded and distributed. As a result, business models that were successful years ago have become obsolete in today's digital marketplace.

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"We're always looking at ways to add value to our customers, and they did a great job.".

—Jim Kathman, director of strategic planning, Associated Press


Exclusive Research

Global Branded Entertainment Marketing Forecast 2010-2014

Amid a rapidly changing global media and communications landscape, branded entertainment marketing, including consumer event sponsorships, consumer event marketing, and product placement in media has emerged over the last decade as a leading alternative marketing strategy according to a new global forecast from PQ Media, the leading provider of global media econometrics.