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- Alternative Media Forecast 2008-2012
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- Political Media Buying 2008
- Word-of-Mouth Marketing Forecast 2007-2011
- Alternative Out-of-Home Media Forecast 2007-2011
- VSS Communications Industry Forecast 2007-2011
- Political Media Buying 2006
- Global Product Placement Forecast 2006-2010
- AMRS II: Alternative Advertising & Marketing Outlook 2006
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- The Impact of Katrina on Media Spending
- Product Placement Spending in Media 2005-2009
- Political Media Buying 2004
- Download Your Reports
EXCLUSIVE PQ MEDIA REPORT:
The Impact of Katrina and Other 2005 Storms on Media Spending:
November 2005
| Price: $199 |  |
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Hurricane Katrina will cause total media spending to fall by $1.13 billion from August 2005 to September 2006, making it the costliest natural disaster on record to hit the media industry, according to exclusive data available in this report from PQ Media.
PQ Media's "calculations represent a far more significant impact than has been noted in previous media spending reports released recently, including an update of ZenithOptimedia's quarterly tracking study, as well as syndicated reports from Nielsen Monitor-Plus and TNS Media Intelligence/CMR, which barely even footnoted the effects of Katrina and the other hurricanes"
— MediaPost (November 15, 2005)
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