MediaPost DOOH Forum

CEO Patrick Quinn presents exclusive Digital Out-of-Home Forecast data @
    MediaPost's Digital OOH Forum, leading into the Big Media Buyers panel.

After framing the day with a media econometric analysis from the PQ Media Global Digital Out-of-Home Forecast 2010-2014, CEO Patrick Quinn moderates a panel of the nation's largest OOH media buyers, each of whom digital OOH networks would like to pitch. Hear what these top buyers really think about: How the marketplace is emerging for digital OOH media and where does it fit on their buy lists? Is digital OOH considered TV, outdoor, interactive media or something else? How are agencies set up to handle digital OOH media buying? And what do networks need to do to be included in more buys?

Panelists: Norm Chait, VP, Director OOH, MediaVest USA; Christina Radigan, Director, Digital OOH and Innovation, Outdoor Media Group/Outdoor Media Alliance; Ray Rotolo, COO Posterscope; Melisa Spiegelman, Managing Director-Specialist Operations, Kinetic; Jack Sullivan, OOH Activation Director, Starcom Worldwide