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Political Campaign Media Spending 2010:
Final Analysis & Preliminary 2012 Forecast

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The political candidate's campaign objective never changes: Just win.

After contributions, the most important word in a political campaign is strategy. Armies of consultants are already gearing up for the 2012 election cycle. They're primary objective is to keep their candidates "on strategy" and advising them if changes are needed. Remember the famous strategic campaign advice: "It's the economy, stupid?"

The 4th edition of the PQ Media Campaign Media Spending series is a must-read and trusted resource for political and media consultants looking to develop winning campaign media strategies for candidates at the federal, state and local level.


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Price: $995 PDF format Buy Now