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- Political Media Buying 2006
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- AMRS II: Alternative Advertising & Marketing Outlook 2006
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- The Impact of Katrina on Media Spending
- Product Placement Spending in Media 2005-2009
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Political Media
Buying 2006
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Political Media Spending 2006
The 2006 election campaign will generate the highest political media spending ever, despite the absence of a presidential election, according to exclusive research by PQ Media, the world's leading custom media research firm. Driven by record spending in gubernatorial, Senate and House races, major public media companies are expected to realize significant increases in advertising and marketing spending, particularly in those markets featuring hotly contested elections, states the PQ Media Political Media Buying 2006 report.
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