Reports

EXCLUSIVE PQ MEDIA REPORT:

Political Media Buying 2004:

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While most studies and surveys in 2004 have been confined to mainly political advertising on broadcast television, Political Media Buying 2004 for the first time examines spending in all nine categories of advertising and marketing communications.

  • Total political spending on all advertising and marketing communications will set a record at $2.68 billion in 2004, an increase of 122.8% from the 2000 election level.
  • Broadcast television will command the largest share of political media spending in 2004 at $1.5 billion, while Internet advertising is expected to see the fastest growth from 2000 to 2004, with spending up 853.8%.
  • Media spending in the presidential race is projected to climb to $990 million in 2004, accounting for 36.9% of communications spending on all races, including those for congressional, senatorial and local seats.

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