PQ Media

Press Releases

2008

• March 26, 2008
  Alternative Media Spending Growth Accelerates in 2007, Hastening Transition from Traditional to Alternative Advertising & Marketing Strategies
• February 12, 2008
  Exclusive PQ Media Research: Branded Entertainment Market Defies Slowing Economy, Expands 14.7% to $22.3 bil. in 2007

2007

• December 06, 2007
  New PQ Media Report: Campaign Media Spending to Grow 64.1% in 2008 to All-Time High of $4.50 Billion, as Advertising and Marketing Spend Rise at High Double-Digit Rates
• November 15, 2007
  New PQ Media Forecast: Word-of-Mouth Marketing Spending To Break $1 Billion in 2007
• April 30, 2007
  Exclusive PQ Media Research: Alternative Out-of-Home Media Spending Soars 27% in 2006 to $1.69 Billion, With Accelerated 28% Growth Expected in 2007
• March 14, 2007
  PQ Media Market Analysis Finds Global Product Placement Spending Grew 37% in 2006; Forecast to Grow 30% in 2007, Driven by Relaxed European Rules, Emerging Asian Markets; Double-Digit Growth in U.S. Decelerates

2006

• November 08, 2006
  Exclusive PQ Media Data: Media Companies to Come Out Winners As 2006 Political Media Spending Heads for Record Books
• August 16, 2006
  Global Paid Product Placement Spending Surged 42.2% to $2.21 Billion in 2005; Double-Digit Pace to Continue in 2006 and Beyond
• June 27, 2006
  Alternative Media Growth Surges 16% in First Half 2006, Outpacing Traditional Media and Economy, New PQ Media Report Finds
• April 11, 2006
  New PQ Media Report: Blog, Podcast, RSS Advertising Grow Fastest Among Alternative Media, Surging 198% in 2005 and Forecast to Grow 145% in 2006

2005

• November 15, 2005
  Katrina Will Cause Media Spending Decline of $1.13 billion in 2005-06
• September 21, 2005
  PQ Media and iTVX to Publish First Global Branded Entertainment Spending and Measurement Report
• July 27, 2005
  Value of Product Placements in Other Media Besides Television and Film is Projected to Grow 18.1% to $384.9 Million in 2005
• March 29, 2005
  Value of Product Placement Market Exploded 30.5% to $3.46 Billion in 2004, and Surged 16.3% Annually Since 1999

2004

• August 19, 2004
  Exclusive PQ Media Report: Political Spending on Advertising and Marketing Communications Doubles in 2004
• July 12, 2004
  PQ Media Announces Hiring of Leading Media Industry Researcher
• June 16, 2004
  Custom Media Research Firm Launched in Stamford, Conn.