About
Press Releases
2012
2011
2010
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December 15, 2010
New PQ Media Report: Actual U.S. Political Media Spending Hit Record $4.55 Billion in 2010, Up 8% from 2008 & 45% versus 2006, Despite Lack of Presidential Election; Campaign Media Spending Forecast to Exceed $5.6 Billion in 2012 -
August 19, 2010
New PQ Media Research Finds European Product Placement Spending Held Steady in 2009, Despite Global Advertising Recession, but Relaxed Rules and Economic Recovery Will Drive Double-Digit Growth in 2010-2014 Period -
June 29, 2010
New PQ Media Report Finds U.S. Branded Entertainment Spending on Consumer Events & Product Placement Dipped Only 1.3% to $24.63 Billion in 2009 & on Pace to Grow 5.3% in 2010, Exceeding Most Advertising & Marketing Segments -
May 11, 2010
PQ Media's First-Ever Social Media Sponsorships Forecast Finds Emerging Sector Grew 13.9% to $46 Million in 2009; Double-Digit Growth Expected Again in 2010
2009
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November 10, 2009
Third Annual PQ Media Digital OOH Forecast: Digital Out-of-Home Among the Fastest Growing Media in the World in 2009 -
July 29, 2009
Exclusive PQ Media Research: Despite Worst Recession in Decades, Brands Increased Spending on Word-of-Mouth Marketing 14.2% to $1.54 Billion in 2008
2008
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October 27, 2008
Digital Out-of-Home Media Continues Double-Digit Growth Pace, Despite Slowdown in 2008-09 Due to Economic Crisis, Advertising Pullback and Industry Shakeout -
March 26, 2008
Alternative Media Spending Growth Accelerates in 2007, Hastening Transition from Traditional to Alternative Advertising & Marketing Strategies -
February 12, 2008
Exclusive PQ Media Research: Branded Entertainment Market Defies Slowing Economy, Expands 14.7% to $22.3 bil. in 2007
2007
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December 06, 2007
New PQ Media Report: Campaign Media Spending to Grow 64.1% in 2008 to All-Time High of $4.50 Billion, as Advertising and Marketing Spend Rise at High Double-Digit Rates -
November 15, 2007
New PQ Media Forecast: Word-of-Mouth Marketing Spending To Break $1 Billion in 2007 -
April 30, 2007
Exclusive PQ Media Research: Alternative Out-of-Home Media Spending Soars 27% in 2006 to $1.69 Billion, With Accelerated 28% Growth Expected in 2007 -
March 14, 2007
PQ Media Market Analysis Finds Global Product Placement Spending Grew 37% in 2006; Forecast to Grow 30% in 2007, Driven by Relaxed European Rules, Emerging Asian Markets; Double-Digit Growth in U.S. Decelerates
2006
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November 08, 2006
Exclusive PQ Media Data: Media Companies to Come Out Winners As 2006 Political Media Spending Heads for Record Books -
August 16, 2006
Global Paid Product Placement Spending Surged 42.2% to $2.21 Billion in 2005; Double-Digit Pace to Continue in 2006 and Beyond -
June 27, 2006
Alternative Media Growth Surges 16% in First Half 2006, Outpacing Traditional Media and Economy, New PQ Media Report Finds -
April 11, 2006
New PQ Media Report: Blog, Podcast, RSS Advertising Grow Fastest Among Alternative Media, Surging 198% in 2005 and Forecast to Grow 145% in 2006
2005
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November 15, 2005
Katrina Will Cause Media Spending Decline of $1.13 billion in 2005-06 -
September 21, 2005
PQ Media and iTVX to Publish First Global Branded Entertainment Spending and Measurement Report -
July 27, 2005
Value of Product Placements in Other Media Besides Television and Film is Projected to Grow 18.1% to $384.9 Million in 2005 -
March 29, 2005
Value of Product Placement Market Exploded 30.5% to $3.46 Billion in 2004, and Surged 16.3% Annually Since 1999
2004
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August 19, 2004
Exclusive PQ Media Report: Political Spending on Advertising and Marketing Communications Doubles in 2004 -
July 12, 2004
PQ Media Announces Hiring of Leading Media Industry Researcher -
June 16, 2004
Custom Media Research Firm Launched in Stamford, Conn.
