Research

Alternative Media Segments

PQ Media provides custom alternative advertising and marketing analysis in the following areas:

Alternative Advertising

  • Digital & Outdoor Advertising
    • Alternative Outdoor
    • Cable Advertising
    • DBS Avails
    • Satellite Radio Advertising
  • Entertainment Advertising
    • Cinema Advertising
    • Videogame Advertising
  • Online Advertising
    • B-2-B E-Media
    • Blog Advertising
    • Internet Advertising
    • Internet Yellow Pages
    • Podcast Advertising

Alternative Marketing

  • Branded Entertainment
    • Advergaming
    • Event Marketing
    • Event Sponsorship
    • Product Placement
    • Webisodes
  • Digital Marketing
    • ITV/VOD Marketing
    • Wireless Marketing
  • Online Marketing
    • E-Custom Publishing
    • Interactive Marketing
    • Viral Marketing

Exclusive Research

Alternative Forecast 2008-2012

Alternative media spending grew at a compound annual rate of 21.7% from 2002 to 2007, as brand marketers increasingly turned to alternative advertising and marketing strategies to offset challenges posed by new technology, changing consumer behaviors, media fragmentation and multitasking, and growing demand for improved return-on-investment metrics, according to the PQ Media Alternative Media Forecast: 2008-2012.