Research

Custom Media Brief

The Custom Media Brief is a service through which PQ Media prepares brief, but in-depth written or oral analysis on one or more current media-related issues. PQ Media utilizes its proprietary worldwide databases and industry expertise to research and develop its unique Custom Media Briefs quickly, normally within 24 to 48 hours, at a reasonable cost. Many clients have found the Custom Media Brief to be an inexpensive, but informative "quick study" prior to commissioning a larger-scale research assignment.

Specific topics PQ Media could research include, but are not limited to:

Impact of Technology

  • An analysis of home video buying habits that might change because of DVD, VOD, and DVRs
  • The effect of DVRs and TiVo on advertising in the near future

Future Media Trends

  • How the recorded music industry will deal with falling profits and the ongoing download debacle
  • An analysis of the travel industry and corporate profit trends on the future of the trade show industry. Industries Segments Covered

Consumer Media Usage

  • How much multi-tasking is possible for the comprehension of messages
  • Demographic profiles by gender and age

Battle for Subscribers

  • Analysis of the competition for subscribers between Direct Broadcast Satellite (DBS) providers and cable Multiservice Operators (MSOs)
  • An examination of how newspapers and magazines are reaching subscribers following implementation of the "do-not-call" list

Global Alternative Media Penetration

  • What is the impact in Asia on the low penetration rate of cable modems
  • An analysis of Internet penetration in Latin America and its impact on Internet advertising

Exclusive Research

U.S. Mobile & Social Media Forecast 2012-2016

For executives looking to get mobile enabled in 2012, this latest report in the PQ Media Alternative Media Series represents the most far-reaching examination of two of the fastest-growing and fastest-changing mediums in U.S. history – mobile and social. For the first time the rapidly expanding, highly interconnected and increasingly complex U.S. mobile & social advertising and marketing ecosystem is defined, sized and structured.

"We needed accurate data and forecasts in a quick turnaround and PQ Media came through for us".

—Managing Director, Financial Services Firm