Research

Custom Media Brief

The Custom Media Brief is a service through which PQ Media prepares brief, but in-depth written or oral analysis on one or more current media-related issues. PQ Media utilizes its proprietary worldwide databases and industry expertise to research and develop its unique Custom Media Briefs quickly, normally within 24 to 48 hours, at a reasonable cost. Many clients have found the Custom Media Brief to be an inexpensive, but informative "quick study" prior to commissioning a larger-scale research assignment.

Specific topics PQ Media could research include, but are not limited to:

Impact of Technology

  • An analysis of home video buying habits that might change because of DVD, VOD, and DVRs
  • The effect of DVRs and TiVo on advertising in the near future

Future Media Trends

  • How the recorded music industry will deal with falling profits and the ongoing download debacle
  • An analysis of the travel industry and corporate profit trends on the future of the trade show industry. Industries Segments Covered

Consumer Media Usage

  • How much multi-tasking is possible for the comprehension of messages
  • Demographic profiles by gender and age

Battle for Subscribers

  • Analysis of the competition for subscribers between Direct Broadcast Satellite (DBS) providers and cable Multiservice Operators (MSOs)
  • An examination of how newspapers and magazines are reaching subscribers following implementation of the "do-not-call" list

Global Alternative Media Penetration

  • What is the impact in Asia on the low penetration rate of cable modems
  • An analysis of Internet penetration in Latin America and its impact on Internet advertising

Exclusive Research

Alternative Forecast 2008-2012

Alternative media spending grew at a compound annual rate of 21.7% from 2002 to 2007, as brand marketers increasingly turned to alternative advertising and marketing strategies to offset challenges posed by new technology, changing consumer behaviors, media fragmentation and multitasking, and growing demand for improved return-on-investment metrics, according to the PQ Media Alternative Media Forecast: 2008-2012.

“We needed accurate data and forecasts in a quick turnaround and PQ Media came through for us”.

—Managing Director, Financial Services Firm