Research

Strategic Consulting Services

Major international brand marketers, media companies, marketing services agencies, and financial institutions rely on PQ Media for a variety of custom media research and consulting services. With considerable professional experience in each key segment of the media business - from traditional media, such as broadcast television and radio, magazines, and newspapers to emerging alternative media vehicles, like blogs, podcasts, branded entertainment, and alternative outdoor - PQ Media offers breadth and depth of knowledge and expertise that is unmatched in the industry.

Following are consulting services available from PQ Media:

Strategic Planning

PQ Media offers its knowledge and expertise to clients who are evaluating new or existing operations and technologies, or the impact of new or traditional media on the firm's current communications practices. Drawing on its proprietary databases, forecasting methodologies and deep industry experience, PQ Media delivers expert guidance, solid data, and objective analysis that positively impact its clients' bottom lines.

Custom Reports*

PQ Media develops and prepares one-time or multiple-frequency custom publications on media and entertainment trends for clients' internal or external distribution. The entire PQ Media staff brings comprehensive experience in researching, writing, and editing of hundreds of print and digital publications.

* PQM has the right of refusal on certain topics for custom publications if they infringe on the copyright of custom reports done for other clients.

Exclusive Research

Alternative Forecast 2008-2012

Alternative media spending grew at a compound annual rate of 21.7% from 2002 to 2007, as brand marketers increasingly turned to alternative advertising and marketing strategies to offset challenges posed by new technology, changing consumer behaviors, media fragmentation and multitasking, and growing demand for improved return-on-investment metrics, according to the PQ Media Alternative Media Forecast: 2008-2012.