Research

Instant Media Analysis

The Instant Media Analysis (IMA) is a service whereby PQM will respond to a short telephone or e-mail inquiry related to media or entertainment. PQM offers the IMA in two forms:

  1. As a subscription service on a monthly, quarterly or annual basis
  2. On a single inquiry basis. The IMA is limited to data and brief explanations only

Any question requiring more detailed and complex analysis will be treated as a CMB (see above).

"The calculations represent a far more significant impact than has been noted in previous media spending reports released recently, including an update of ZenithOptimedia's quarterly tracking study, as well as syndicated reports from Nielsen Monitor-Plus and TNS Media Intelligence/CMR, which barely even footnoted the effects of Katrina or the other hurricanes".

—From Joe Mandese in a MediaPost article about Katrina Report

Exclusive Research

Global Digital Out-of-Home Media Forecast 2009-2014

Amid a sharp downturn in global advertising spending and a decline in traditional out-of-home advertising in 2009, digital out-of-home media is among the fastest growing media in the world and will continue on an upward track in 2010, according to a new forecast from PQ Media, the leading provider of media econometrics.