Research

Instant Media Analysis

The Instant Media Analysis (IMA) is a service whereby PQM will respond to a short telephone or e-mail inquiry related to media or entertainment. PQM offers the IMA in two forms:

  1. As a subscription service on a monthly, quarterly or annual basis
  2. On a single inquiry basis. The IMA is limited to data and brief explanations only

Any question requiring more detailed and complex analysis will be treated as a CMB (see above).

"The calculations represent a far more significant impact than has been noted in previous media spending reports released recently, including an update of ZenithOptimedia's quarterly tracking study, as well as syndicated reports from Nielsen Monitor-Plus and TNS Media Intelligence/CMR, which barely even footnoted the effects of Katrina or the other hurricanes".

—From Joe Mandese in a MediaPost article about Katrina Report

Exclusive Research

U.S. Mobile & Social Media Forecast 2012-2016

For executives looking to get mobile enabled in 2012, this latest report in the PQ Media Alternative Media Series represents the most far-reaching examination of two of the fastest-growing and fastest-changing mediums in U.S. history – mobile and social. For the first time the rapidly expanding, highly interconnected and increasingly complex U.S. mobile & social advertising and marketing ecosystem is defined, sized and structured.