The Instant Media Analysis (IMA) is a service whereby PQM will respond to a short telephone or e-mail inquiry related to media or entertainment. PQM offers the IMA in two forms:
Any question requiring more detailed and complex analysis will be treated as a CMB (see above).
"The calculations represent a far more significant impact than has been noted in previous media spending reports released recently, including an update of ZenithOptimedia's quarterly tracking study, as well as syndicated reports from Nielsen Monitor-Plus and TNS Media Intelligence/CMR, which barely even footnoted the effects of Katrina or the other hurricanes".
Amid a rapidly changing global media and communications landscape, branded entertainment marketing, including consumer event sponsorships, consumer event marketing, and product placement in media has emerged over the last decade as a leading alternative marketing strategy according to a new global forecast from PQ Media, the leading provider of global media econometrics.