Research

Instant Media Analysis

The Instant Media Analysis (IMA) is a service whereby PQM will respond to a short telephone or e-mail inquiry related to media or entertainment. PQM offers the IMA in two forms:

  1. As a subscription service on a monthly, quarterly or annual basis
  2. On a single inquiry basis. The IMA is limited to data and brief explanations only

Any question requiring more detailed and complex analysis will be treated as a CMB (see above).

“The calculations represent a far more significant impact than has been noted in previous media spending reports released recently, including an update of ZenithOptimedia’s quarterly tracking study, as well as syndicated reports from Nielsen Monitor-Plus and TNS Media Intelligence/CMR, which barely even footnoted the effects of Katrina or the other hurricanes”.

—From Joe Mandese in a MediaPost article about Katrina Report

Exclusive Research

Alternative Forecast 2008-2012

Alternative media spending grew at a compound annual rate of 21.7% from 2002 to 2007, as brand marketers increasingly turned to alternative advertising and marketing strategies to offset challenges posed by new technology, changing consumer behaviors, media fragmentation and multitasking, and growing demand for improved return-on-investment metrics, according to the PQ Media Alternative Media Forecast: 2008-2012.