Research

Traditional Media Segments

PQ Media delivers custom analysis on traditional media segments as follows:

Advertising & Marketing

  • Advertising
    • B2B Magazines
    • Broadcast Television
    • Broadcast Radio
    • Consumer Magazines
    • Newspapers
    • Outdoor Media
    • Yellow Pages
  • Marketing
    • B2B Promotions
    • Consumer Promotions
    • Direct Marketing
    • Custom Publishing
    • Public Relations

End-User Spending

  • Consumer
    • Cable Access
    • Consumer Books
    • Consumer Magazine Circulation
    • Entertainment (Film, Music, Videogames)
    • Internet Access & Content
    • Newspaper Circulation
    • Satellite Radio Subscriptions
    • Wireless & ITV Content
  • Institutional
    • B2B Media Circulation & Trade Shows
    • Educational & Training Media
    • Professional & Business Information
    • Television Programming

Exclusive Research

Alternative Forecast 2008-2012

Alternative media spending grew at a compound annual rate of 21.7% from 2002 to 2007, as brand marketers increasingly turned to alternative advertising and marketing strategies to offset challenges posed by new technology, changing consumer behaviors, media fragmentation and multitasking, and growing demand for improved return-on-investment metrics, according to the PQ Media Alternative Media Forecast: 2008-2012.

“We’re always looking at ways to add value to our customers, and they did a great job”.

—Jim Kathman, director of strategic planning, Associated Press