Reports

Word-of-Mouth Marketing
Forecast 2007-2011

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History, Spending, Trends & Analysis

Major advertisers are reallocating budgets to alternative media with the potential to meet the challenges of a rapidly changing media landscape. And one of the fastest-growing segments of the New Media Order is word-of-mouth (WoM) marketing, which has demonstrated the ability to engage consumers in multiple venues online and offline while providing critical ROI metrics.


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