Major advertisers are reallocating budgets to alternative media with the potential to meet the challenges of a rapidly changing media landscape. And one of the fastest-growing segments of the New Media Order is word-of-mouth (WoM) marketing, which has demonstrated the ability to engage consumers in multiple venues online and offline while providing critical ROI metrics.
While WoM marketing has exhibited strong growth and upside potential, the industry has not been clearly defined and there has been a dearth of reliable data, analytics and forecasts tracking its direction. To address this challenge, PQ Media used its proprietary econometric methodology, known as Medianomics™, to develop prediction-oriented models for media spending and usage. Our media econometrics have consistently predicted key trends, insights and outcomes that have influenced strategic plans, investment parameters and tactical approaches.
This first-ever comprehensive and actionable primary research, includes never-before-seen data and analytics tracking the explosion of WoM content & services, such as strategy & consulting and online communities, as well as ancillary products, such as research & measurement and technology tools. Our objective, as always, is to empower media companies, financial institutions, brand marketers and media agencies to make high-stakes investment decisions. PQ Media�s exclusive Word-of-Mouth Marketing Forecast 2007-2011 answers the following questions, among others: