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- Alternative Media Forecast 2008-2012
- Branded Entertainment Marketing Forecast 2008-2012
- Political Media Buying 2008
- Word-of-Mouth Marketing Forecast 2007-2011
- Alternative Out-of-Home Media Forecast 2007-2011
- VSS Communications Industry Forecast 2007-2011
- Political Media Buying 2006
- Global Product Placement Forecast 2006-2010
- AMRS II: Alternative Advertising & Marketing Outlook 2006
- AMRS I: Blog, Podcast and RSS Advertising Outlook
- The Impact of Katrina on Media Spending
- Product Placement Spending in Media 2005-2009
- Political Media Buying 2004
- Download Your Reports
Word-of-Mouth Marketing
Forecast 2007-2011
AVAILABLE NOW
History, Spending, Trends & Analysis
Major advertisers are reallocating budgets to alternative media with the potential to meet the challenges of a rapidly changing media landscape. And one of the fastest-growing segments of the New Media Order is word-of-mouth (WoM) marketing, which has demonstrated the ability to engage consumers in multiple venues online and offline while providing critical ROI metrics.
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