Reports

Word-of-Mouth Marketing
Forecast 2009-2013

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History, Spending, Trends & Analysis

In the midst of the worst economic and media recession in more than a quarter-century, spending on Word-of-Mouth Marketing increased 14.2% to $1.54 Billion in 2008, as WoM activities played a bigger strategic marketing role according to exclusive PQ Media Word-of-Mouth Marketing Forecast 2009-2013. The category PQ Media was first to size, structure, and forecast in 2007 is expected to increase another 10% in 2009.


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