This primary research takes the first-ever macro and micro look at the entire emerging digital & alternative media sector. With the explosion of disruptive digital technologies, volatile media markets, audience fragmentation and rapid pace of change, the PQ Media Alternative Media Forecast 2008-2012 provides media stakeholders with much needed perspective, actionable data and fresh insights necessary for sound strategic planning and media mix decision-making.
Spending on alternative media, which includes advertising and marketing, jumped 22.0% to $73.43 billion in 2007 and is expected to continue its rapid ascension in 2008 despite a slowing economy, as brand marketers scramble to stay in step with a rapidly changing media landscape. Alternative media, including 18 digital and non-traditional media segments, accounted for 16.1% of total advertising and marketing spending in 2007, up from only 7.9% in 2002. Alternative media is forecast to represent 26.6% of total U.S. advertising and marketing spending by 2012.
The comprehensive PQ Media Alternative Media Forecast 2008-2012 is the only authoritative source to define, size, and forecast this rapidly growing media sector. In its 78 pages, packed with data tables, charts and key takeaways you will find answers to these important questions, and many more: