Reports

 

Global Advertising & Marketing Revenue Forecast 2016-20


4th Edition of the Annual Performance Benchmark for the
Global Advertising & Marketing Industry





PQ Media®; has released the 4th edition of the annual Global Media & Technology Series (GMT Series), a three-report market intelligence bundle designed to work individually and sequentially to provide users with the only holistic perspective of the digital transformation reshaping the media & technology landscape.

The first report in the GMT Series to be launched this year is the Global Advertising & Marketing Revenue Forecast 2016-20, which delivers exclusive data and analytics covering digital, traditional and hybrid media operator revenues and growth trends; key growth drivers and emerging market challenges; exclusive US and global rankings; and consistent historical, current and forecast datasets. (Scroll down to bottom of page, fill out short form, and download free executive summary and sample datasets)

PQ Media is the world's only market research firm that consistently tracks, analyzes and projects the velocity and trajectory of the global advertising & marketing media economy. In line with past editions, we have added more value this year with a host of new intelligent data elements, which highlight the key updates & add-ons to the Global Advertising & Marketing Revenue Forecast 2016-20. Among other new features are:

  • Expanded coverage of leading media markets worldwide, resulting in 5 new countries being added to the roster of markets covered, including at least one in each of the 4 global regions: Argentina (Americas); Netherlands & Poland (Europe); South Africa (Middle East & Africa); and Taiwan (APAC).
  • First-ever econometric modeling, market sizing, vertical segmenting and five-year projections covering every admedia & marcom platform and channel worldwide, with consistent datasets for more accurate comparisons of each five-year period (historical/forecast), as well as exclusive primary market research, econometric data analyses, key market insights and growth projections for 2016-20.
  • New drill-down analyses of cross-media spending by brand marketers, as more interest and investments shift to the Internet of Things, driven by the expanding array of Acronym Technology, industry stakeholders are betting that new smart technology will soon come to enhance, streamline and strengthen key strategic planning initiatives, multimedia marketing campaigns and other important marcom tactics. Among the leading Acronym Tech are: AI (Artificial Intelligence), AR (Augmented Reality), BOTS (computer robots), IOT (Internet of Things) and VR (Virtual Reality).

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