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PQ Media's Global Content Marketing Forecast 2015-19


World's first and only credible, consistent and actionable source of strategic market intelligence covering B2B and B2C channels of content marketing, including hybrid print & digital content like magazines, digital-only content like social media, and non-textual content like videos

Groundbreaking Research Delivers Most In-depth, Comprehensive View of Content Marketing Worldwide by Region, Country, Sector & Channel

Tracks, Analyzes & Projects Growth of B2B & B2C Content Marketing Consistently with Drill-down Profiles of Top 15 Global Markets & KPI Rankings

Market Intelligence Covers the 2009-19 period, including 2014 actuals, 2015 Pacings and Forecasts for the 2015-19 Period





If there was any doubt that content is king prior to 2015, that notion has long since faded and has been replaced by echoes of a refrain that resonated through the branded entertainment industry in recent years: "What's old is new again." But for the dynamic content marketing sector, there's nothing old about a blazing streak of double-digit expansion since the throes of the Great Recession in 2009. And while its roots go back as far as product placement more than a century ago, content marketing has not only weathered the more recent tidal shifts causing disruptions across the communications ecosystem, it has risen to the fore as one of the most valuable digital & alternative media solutions.

Content may be king again, but content marketing is not new. It has evolved through a series of labels and definitions since the 19th century, including custom publishing, and today it shines as a segment of the ever-changing branded content sphere, which also includes branded entertainment, product placement, custom publishing, native advertising and advertainment, among others.

But like other forms of successful branded content, this platform is able to combine the use of both traditional and digital & alternative media channels by developing content specific to the needs of target consumers. As a result, content marketing is capable of creating emotional connections by engaging audiences through multiple channels with the power of effective storytelling.


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