PQ Media Global Consumer Usage of Digital Media Forecast 2013-17

REPORT #2 in SERIES of 3


PQ Media Announces Launch of Global Consumer Usage of Digital Media Forecast 2013-17 to Deliver First Holistic Cross-Media View of Accelerating Transition to Digital Media Consumption by Country, Platform, Channel, Gender and Generation Worldwide

In this second of three reports in PQ Media's synergistic Global Digital Media Research Series, PQ Media applied its proven econometric methodology and multi-channel expertise to deliver the groundbreaking research provided in the Global Consumer Usage of Digital Media Forecast 2013-17. The objective of this Report is to provide media executives in the US and 14 other leading countries with actionable strategic intelligence necessary to make smarter, faster and more informed business decisions amid dramatic shifts in consumer media consumption that are disrupting the media, entertainment and technology industries.

Subscribers to the first report in PQ Media's new Research Series, the Global Digital & Alternative Media Revenue Forecast 2013-17, released in June, could easily spot key digital media tipping points over the past decade. For example, as the global economy was showing some post-recession green shoots in 2010, worldwide digital advertising & marketing revenues grew 15% to $175.7 billion from $153.4 billion the prior year. Also in 2010 total digital media revenues surpassed global TV revenues of $172.1 billion for the first time. And PQ Media sees double-digit revenue growth continuing for digital media through 2017. Why?

Because media dollars always follow eyeballs.

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