Global Advertising & Marketing Spending Forecast 2026-2030

Description

PQ Media’s Global Advertising & Marketing Spending Forecast 2026-2030 is the 13th edition of the advertising & marketing industry’s recognized annual performance benchmark, delivering actionable market intelligence, econometric data, and expert analysis of traditional, digital & alternative media spending, growth, key trends, emerging opportunities, and projected outcomes by country, media sector, platform and channel for the 2020-2030 period.

PQ Media analysts use our proven econometric methodology to do the hard work you don’t have time to do, as the new edition of the Global Advertising & Marketing Spending Forecast 2026-2030 provides you with exclusive, in-depth datasets, market sizing, PEST trend analysis, and growth projections with the most comprehensive and holistic view of the shifting media landscape available anywhere. In short, we make it easier for you to harness the critical strategic intelligence you need for more effective business planning.

Many key stakeholders are no longer questioning whether the advertising & marketing industry has rebounded from the deep drop in spending in 2020 due to the impact of COVID-19 on the global media industry. The question in 2026 is how much are brands using artificial intelligence (AI) and other smart tech marketing tools to supercharge growth, such as VR, AR and IoT in their shift from traditional to digital media.

So, we understand your vital need for a trusted research partner to deliver consistent and reliable media industry definitions, segmentation, market insights, multichannel datasets, and actionable industry forecasts to help you benchmark your performance, improve strategic planning and enhance tactical execution in this new transitional era led by AI.

PQ Media’s research team developed this new Forecast by using our proven econometric methodology, proprietary databases, and exclusive Global Opinion Leader Panel to collect ground-level data, perform thorough analysis of key market variables, and synthesize our primary research, data and analysis into mission-critical deliverables designed to help you achieve your strategic growth objectives.

The latest edition of the Forecast will help you answer the tough business questions keeping you up at night, as the global media economy emerged from pandemic-struck 2020, the 2022-23 upsurge, and then inevitable slowdown in 2025. As such, what are the critical strategic issues you need to address in 2026:

• Are you focused on the most opportune domestic and global media markets, platforms and channels?
  
• Which traditional, digital and alternative media platforms and channels are you using and how are they performing in your target markets?
• Why are some markets, platforms and channels outperforming others?
• What are the key growth drivers and challenges fueling uneven growth outlooks for the largest and fastest-growing digital and traditional media channels?
• How much will ad & marketing media channels benefit from the biennial influx of spending from various global mega-events in 2026, such as the Winter Olympics, FIFA World Cup, and US mid-term elections? 

The Global Advertising & Marketing Spending Forecast 2026-2030 includes a thorough examination of 150+ media sectors, silos, platforms, channels and categories across the Top 20 Global Markets and the Rest of the Countries in each of the world’s 4 key regions – the Americas, Europe, Asia-Pacific, and Middle East-Africa.

PQ Media’s unrivaled coverage of the global media economy provides you with media spending and growth pacing for 2026 and our expert insights and forecasts for what’s ahead in the 2026-2030 period, including in-depth coverage of both the advertising and marketing sectors; 15 hybrid traditional & digital media silos; 10 digital & alternative media platforms; 45 digital & alternative media channels; and 11 traditional media platforms.

The econometric data and analysis contained in the new Forecast are mission-critical and actionable, which makes this year’s edition vital to your strategic planning, given the unprecedented shakeup of the media economy in recent years that positioned digital media channels to capitalize on the social and economic turbulence caused by the pandemic, but slowed somewhat by inflation and tarriffs in 2025.

While streaming video and audio services surged during the pandemic, forcing consumers indoors for longer periods, pushing up digital video and audio consumption, at what point will they reach subscription saturation? And are leading advertisers compelled to quickly change planned strategies and tactics to target, engage and activate more elusive and fickle consumers, with the emergence and growing use of new-fangled Global Retail Media? 

As we traverse through the first half of 2026, we begin to see a leveling of some of the the pandemic-fueled trends, such as even- and odd-year spending fluctuations, and the re-emergence of secular trends that have been driving the industry for years. As a result, our research analysts designed the new Forecast specifically to help you make smarter business decisions with intelligent data, analysis and forward-looking insights, which are contained in the two key deliverables you receive with a site license to the new Forecast: 

• PDF Report & Analysis delivering 450+ PowerPoint slides providing hundreds of data-driven charts, graphs, industry rankings, keen market insights, and detailed profiles of each of the 20 largest global media markets, which account for more than 90% of the world’s advertising & marketing spending;
• Deep-Dive Excel Databook providing 100,000+ datasets and datapoints delivering crucial drill-down data by country, media sector, silo, platform and channel, including 10 years of spending, growth and market share data for the 2020-2030 period

To review the breadth and depth of the new Global Advertising & Marketing Spending Forecast 2026-2030, download a FREE Executive Summary (including the full report’s Table of Contents) and Sample Datasets by filling out the short form that appears after you click the “Free Sample Download” button above. Please ensure your email address is correct because it will be used to send you the links to download the free report samples.

The new Forecast is one of three reports published annually as part of PQ Media’s Global Media Forecast Series delivering the only holistic view of the global media economy with each report focusing on one of three industry KPIs: advertising & marketing spending; consumer media usage; and consumer spending on media (click the GMF Series link above to download free report samples from each of the three reports published in 2025, which are being updated this year in February, March and April). While each report is available as a standalone product, they can all be purchased through our Special Three-Report Bundle License, Saving You $2,000 (or 20%) Off the standard rate. Click on the GMF Series 2026 link above for more details on this special offer.