Management Team

Patrick Quinn | President & CEO

Patrick Quinn founded PQ Media LLC in 2002 and launched the private company into its first full year of operation on Jan. 1, 2003, following a distinguished career as an award-winning journalist, editor, market research analyst and management consultant. Patrick has since guided PQ Media through 15 consecutive years of profitable growth and new product expansion, as it has developed into a highly respected and independent market researcher, business information publisher, and management consultant.

The PQ Media brand today is synonymous with global leadership in the delivery of credible, consistent and actionable strategic intelligence to high-level executives at the world’s leading media, entertainment and technology organizations. PQ Media is widely considered a pioneer in media econometrics and in using its econometric methodology to become the first market researcher to define, segment, size and project outcomes across multiple digital & alternative media platforms and channels, including product placement, branded entertainment, digital out-of-home advertising, content marketing, word-of-mouth marketing, blog & podcast advertising, and internet, mobile and social media.

Patrick has co-authored nearly 50 editions of PQ Media’s wide range of research report series covering all the aforementioned industry segments, and he has served as project manager on several dozen custom market research and strategic consulting engagements for a variety of clients in the media, entertainment & technology industries. Patrick is a sought-after keynote speaker, thought leader panelist, and industry expert across multiple digital, alternative and traditional media industries, and he’s often interviewed by major news outlets and media industry publications worldwide for his keen market insights and deep industry perspective on key trends, growth drivers and projected outcomes, including Advertising Age, Broadcasting & Cable, BBC, CNBC, CNN, Financial Times, Inside Radio, MediaPost, New York Times and Wall Street Journal.

Leo Kivijarv, Ph.D. | Executive Vice President, Research

Dr. Kivijarv is Vice President, Research of PQ Media, the leading provider of custom media econometrics and the pioneer of emerging media research, such as word-of-mouth marketing. He joined PQ Media in 2003 with three decades of experience in media management, research, consulting, and academia. He has been the co-author and editor of more than 100 reports on the media ecosystem covering: advertising & marketing, consumer & business usage, consumer spending on media & technology, and business, government & educational spending on media & technology.

Dr. Kivijarv has spoken at more than 60 international media conferences and seminars, as well as almost a dozen webinars. He is a respected source of information on media trends, having been interviewed nearly 500 times by various news and trade sources including PBS’ Nightly Business News, NPR’s Morning Edition, New York Times, Advertising Age, and Broadcasting & Cable.

Before joining PQ Media, Dr. Kivijarv was the director of research & publications at a leading investment bank & equity fund management firm servicing the media industry; a communications specialist with a medical instrument manufacturing firm; a senior consultant at a training & development firm, with his training sessions taking place at media companies; an independent media consultant to 40 firms; and a college professor, teaching 30 different media and communications courses.