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Global Advertising & Marketing Forecast 2013-17


Global Advertising & Marketing Revenues Forecast 2013-17

REPORT #1 in SERIES of 3

PQ Media Announces Launch of Global Digital Media & Technology Research Series to Deliver First Holistic Cross-Channel View of World’s $436 Billion Digital Media Economy by 2017

PQ Media applies its proven econometric methodology and multi-channel research expertise to its new Global Digital Media & Technology Research Series to help executives in the global media, entertainment and technology industries gain a deeper understanding of the world’s transforming media economies. This three-report Series provides the first holistic view of the world’s media economies, focusing on digital & alternative media and profiling the 15 leading countries, including the US, which account for more than 85% of global advertising and marketing revenues.

Report 1: Global Digital & Alternative Media Revenue Forecast 2013-17
Report 2: Global Consumer Usage of Digital Media Forecast 2013-17
Report 3: Global Consumer Spending on Digital Media Content & Technology Forecast 2013-17

Each report in the Series provides comprehensive 5-year historical tracking and 5-year forecasts for one of the three critical and interrelated media ecosystem growth components: media operator revenues, consumer usage of digital media and consumer spending on digital content and technology worldwide.

Series definitions, sectors, platforms and channels remain consistent across each Report making it easy to quickly compare growth patterns, drivers and performance in each country’s advertising & marketing landscape. For added perspective, each report includes country-by-country political, economic, social and technology (PEST) profiles, drill-down analysis, key trends and insights, as well as traditional media comparisons to illustrate market shifts and patterns.

First in the Series, Global Digital & Alternative Media Revenue Forecast 2013-17, is the essential forecast of global media operators’ digital & alternative advertising and marketing revenue worldwide and covers growth in every major media sector, platform and channel, with detailed profiles of the 15 leading countries, including the US. For holistic media ecosystem analysis and perspective, data comparisons to traditional media are provided, spotlighting key advertising and marketing growth opportunities, shifting market patterns and changes occurring among the 9 major digital & alternative platforms and 40 channels of media.

The Global Digital & Alternative Media Revenue Forecast 2013-17 is the only research product on the market with this depth and coverage, offering deep insights into striking differences between each leading country’s digital platforms, channel growth and performance. This must-have Report includes 210 PowerPoint slides with 243 Tables & Charts and comes with a detailed interactive Excel workbook, including 126 spreadsheets of datasets and time series, including more than 80,000 data points. Ready-to-use cut and paste PDF slides and data tables enable you to add credibility and authority to any digital media presentation. For more information, download a sample dataset below, as well as the official press release.

Key Features of the Report:

  • Exclusive Data, Analytics & Forecasts by Region, Country, Sector, Platform and Channel
  • 72 Page Executive Summary
  • At-a-Glance Country Rankings by Revenue, Growth and Share (2007, 2012, 2017)
  • Digital & Alternative Media Report Coverage Includes
    • 4 Global Regions
    • 15 Leading Countries
    • 2 Major Sectors: D&A Advertising & Marketing
    • 4 D&A Advertising Platforms (Internet, Mobile, OOH, Other)
    • 4 D&A Marketing Platforms (Internet, Mobile, Consumer Events, Product Placement, Word-of-Mouth
    • 40 D&A Media Channels
    • 11 Traditional Media Platforms for Comparison
  • Full Year 2012 Actual Revenues & Growth
  • 5-Year Forecasts 2013-2017 & 5-Year Historicals 2007-2011 (All Data in US Dollars)
  • Media Growth Compared to Country GDP
  • 210 Power Point slides with 243 Tables & Charts
  • 48 Pages of Analysis
  • Companion Database with country-specific datasets, time series & more than 80,000 data points
  • 30 Minute Analyst Call with Each Report

Report Answers Key Questions Important to Executives, Strategic Planners & Research Directors

  1. Which D&A sectors, platforms and channels have seen the fastest growth by country 2007-2012?
  2. What is the anticipated size of digital & alternative media revenue by country in 2017?
  3. How does each country’s political, economic, social and technology environment impact growth?
  4. How do country D&A media revenue, growth and share rankings change 2007-2017?
  5. How does D&A media growth compare to each country’s GDP 2008-2017?
  6. What is D&A media advertising & marketing share by country, media sector, platform and channel?
  7. What is the impact of broadband and smartphone penetration on D&A media growth by country?
  8. How do mobile and social advertising and marketing growth rates differ by country?
  9. What is D&A media vs. traditional media revenue share for emerging vs. developed countries?
  10. Which D&A media channels show the greatest growth opportunity by country?

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Press Releases

Press Release from PRWeb