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Global Advertising & Marketing Spending Forecast 2020-2024


The PQ Media Global Advertising & Marketing Spending Forecast 2020-2024 is the 8th edition of the advertising & marketing industry’s recognized annual performance benchmark, delivering actionable market intelligence, econometric data, and expert analysis of traditional, digital & alternative media spending, growth, key trends, emerging opportunities, and projected outcomes by country, media sector, platform and channel for the 2014-2024 period.

PQ Media® analysts use our proven econometric methodology to do the hard work you don’t have time to do, as the new edition of the Forecast provides you with exclusive, in-depth datasets, market sizing, PEST trend analysis, and growth projections with the most comprehensive and holistic view of the shifting media landscape available anywhere. In short, we make it easier for you to harness the critical strategic intelligence you need for more effective business planning.

In addition, given the impact of COVID-19 on the global media industry in 2020, we understand your vital need for a trusted research partner to deliver consistent and reliable media industry definitions, segmentation, market insights, multichannel datasets, and actionable industry forecasts to help you benchmark your performance, improve strategic planning and enhance tactical execution. 

PQ Media’s research team developed the new Global Advertising & Marketing Spending Forecast 2020-2024 by using our proven econometric methodology, proprietary databases, and exclusive Global Opinion Leader Panel™ to collect ground-level data, perform thorough analysis of key market variables, and synthesize all our primary research, data and analysis into mission-critical deliverables designed to help you achieve your strategic growth objectives. 

The latest edition of the Forecast will help you answer the tough business questions vexing you during the economic turbulence that jolted all media industry stakeholders in 2020, such as: 

  • Do you understand the impact of COVID-19 on the advertising & marketing industry?
  • Are you focused on the most opportune media markets, platforms and channels?
  • Which traditional, digital & alternative media platforms and channels are you using and how are they performing in your target markets?
  • Why are some markets, platforms and channels outperforming others?
  • What are the key growth drivers and challenges fueling uneven growth outlooks for the largest and fastest-growing digital and traditional media channels, as well as the Top 20 Global Markets?

The Global Advertising & Marketing Spending Forecast includes a thorough examination of the pandemic’s effect 300+ media sectors, silos, platforms and channels operating in the Top 20 Global Markets and the Rest of the Countries included in each of the world’s 4 key regions – Americas, Europe, Asia-Pacific, and Africa-Middle East.

The rapid spread of COVID-19 in early 2020 forced leading advertisers and marketers to quickly change planned media strategies and tactics, as major brands scrambled to target, engage and activate more elusive, fickle and overwhelmed consumers. With ad and marketing messages already getting lost because key demographics are increasingly media multitasking and consuming content on wireless devices with ad-blocking software, the most astute brand marketers shifted their budgets to media channels capable of breakthrough engagement amid the heavy fog that descended on the industry in early 2020.

As a result, PQ Media® analysts designed the new Global Advertising & Marketing Spending Forecast specifically to help you make smarter business decisions, particularly amid the unforeseen economic upheaval in 2020. Among the valuable new and updated features you will acquire with a site license to the latest edition of the Forecast aimed at Benefiting Your Business Outlook are the following:

  • In-Depth Report & Analysis delivering 450+ PowerPoint slides (in PDF) featuring hundreds of data-driven charts, graphs, expert insights, and detailed profiles covering each of the top 20 global media markets, which account for more than 90% of the world’s media spending, across 4 major global regions – Americas, Europe, Asia-Pacific, and Middle East/Africa
  • Comprehensive Excel Databook providing 100,000+ datasets and datapoints that deliver the deepest dive into the world’s 20 largest media markets by country, sector, silo, platform and channel, as well as data covering the rest of the countries included in each of the 4 key regions, including 10 years of spending, growth and market share data for the 2014-2024 period, with five-year forecasts;
  • Both the PDF slide deck and the Excel Databook include comprehensive, in-depth coverage of each of the Top 20 Global Markets, with dedicated report sections, profiles, datasets, and insightful analysis of traditional, digital & alternative media advertising and marketing spending, growth rates, market shares, rankings of the largest and fastest-growing media markets, platforms and channels; and data-driven charts and graphs;
  • Unparalleled coverage of 300+ media sectors, silos, platforms, channels and categories, including the overall advertising and marketing sectors; 15 hybrid traditional & digital media silos; 10 major digital & alternative media platforms; 41 digital & alternative media channels; and 10 key traditional media platforms

To review the breadth and depth of the new Global Advertising & Marketing Spending Forecast 2020-2024, you can download a FREE Executive Summary, Table of Contents, and Sample Datasets by filling out the short form that appears after you click the “Free Sample Download” button above. Please ensure your email address is correct because it will be used to send you the links to download your free report samples.

The Global Advertising & Marketing Spending Forecast is one of three reports published annually as part of the groundbreaking PQ Media Global Media Forecast Series, delivering the only holistic view of the global media industry with each report focusing on one of the following KPIs: advertising & marketing spending; consumer media usage; and consumer spending on media. Each report is available as either a standalone product or as part of our Special Enterprise Bundle License, which Saves You $2,000 (or 20%) Off the standard site license rate for individual reports. Click on the link above for more details on site license and pricing options, as well as free sample downloads.    

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