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Global Advertising & Marketing Spending Forecast 2023-2027


PQ Media’s Global Advertising & Marketing Spending Forecast 2023-2027 is the 10th edition of the advertising & marketing industry’s recognized annual performance benchmark, delivering actionable market intelligence, econometric data, and expert analysis of traditional, digital & alternative media spending, growth, key trends, emerging opportunities, and projected outcomes by country, media sector, platform and channel for the 2017-2027 period.

PQ Media® analysts use our proven econometric methodology to do the hard work you don’t have time to do, as the new edition of the Global Advertising & Marketing Spending Forecast 2023-2027 provides you with exclusive, in-depth datasets, market sizing, PEST trend analysis, and growth projections with the most comprehensive and holistic view of the shifting media landscape available anywhere. In short, we make it easier for you to harness the critical strategic intelligence you need for more effective business planning.

In addition, many key stakeholders are questioning whether the advertising & marketing industry has rebounded from the deep drop in spending 2020 due to the impact of COVID-19 on the global media industry. We understand your vital need for a trusted research partner to deliver consistent and reliable media industry definitions, segmentation, market insights, multichannel datasets, and actionable industry forecasts to help you benchmark your performance, improve strategic planning and enhance tactical execution.

PQ Media’s research team developed the new Forecast by using our proven econometric methodology, proprietary databases, and exclusive Global Opinion Leader Panel™ to collect ground-level data, perform thorough analysis of key market variables, and synthesize all our primary research, data and analysis into mission-critical deliverables designed to help you achieve your strategic growth objectives. 

The latest edition of the Forecast will help you answer the tough business questions keeping you up at night, as the global media economy emerged from pandemic-struck 2020, the 2021-2022 years of recovery, to rebound in 2023 to exceed pre-pandemic 2019 levels in most markets and media platforms & channels. In addition, rising inflation and a potential recession in key global markets in the second half of 2022 raise some critical strategic issues you need to address going in 2023, such as:

  • Are you focused on the most opportune domestic and global media markets, platforms and channels?
  • Which traditional, digital and alternative media platforms and channels are you using and how are they performing in your target markets?
  • Why are some markets, platforms and channels outperforming others?
  • What are the key growth drivers and challenges fueling uneven growth outlooks for the largest and fastest-growing digital and traditional media channels?

The Global Advertising & Marketing Spending Forecast 2023-2027 includes a thorough examination of the pandemic’s impact on 150+ media sectors, silos, platforms, channels and categories across the Top 20 Global Markets and the Rest of the Countries included in each of the world’s 4 key regions – the Americas, Europe, Asia-Pacific, and Middle East-Africa.

PQ Media’s unrivaled coverage of the global media economy provides you with media spending and growth pacing for 2023 and our expert insights and forecasts for what’s ahead in 2024-2027, including in-depth coverage of both the advertising and marketing sectors; 15 hybrid traditional & digital media silos; 10 overall digital & alternative media platforms; 45 digital & alternative media channels therein; and 11 traditional media platforms.

The econometric data and analysis contained in the new Forecast are mission-critical and actionable, which makes this year’s edition vital to your strategic planning, given the unprecedented shakeup of the media economy in 2020 that positioned newer digital media channels to capitalize on the social and economic turbulence during the 2021-2022 period that rocked the media landscape.

For example, streaming video and audio services surged since pandemic due to COVID-19 forcing consumers indoors for longer periods, pushing up digital video and audio consumption. Meanwhile, leading advertisers were compelled to quickly change planned media strategies and tactics, as major brands scrambled to target, engage and activate more elusive, fickle and overwhelmed consumers during the past two years. Astute brand marketers shifted their budgets to media channels capable of breakthrough engagement amid the heavy fog that descended on the industry.

As we enter 2023, we begin to see a gradual leveling of some of the pandemic-fueled cyclical trends and the re-emergence of secular trends that have been driving the industry for years. As a result, our research analysts designed the new Forecast specifically to help you make smarter business decisions with intelligent data, analysis and forward-looking insights, which are contained in the two key deliverables that you receive with a site license to the just-released Forecast, including:

  • PDF Report & Analysis delivering 460+ PowerPoint slides providing hundreds of data-driven charts, graphs, industry rankings, keen market insights, and detailed profiles of each of the 20 largest global media markets, which account for more than 90% of the world’s advertising & marketing spending;
  • Deep-Dive Excel Databook providing 100,000+ datasets and datapoints delivering crucial drill-down data by country, media sector, silo, platform and channel, including 10 years of spending, growth and market share data for the 2017-2027 period

To review the breadth and depth of the new Global Advertising & Marketing Spending Forecast 2023-2027, download a FREE Executive Summary, Sample Datasets, and a Full Table of Contents by filling out the short form that appears after you click the “Free Sample Download” button above. Please ensure your email address is correct because it will be used to send you the links to download your free report samples.

The new Forecast is one of three reports published annually as part of PQ Media’s Global Media Forecast Series, delivering the only holistic view of the global media economy with each report focusing on one of three industry KPIs: advertising & marketing spending; consumer media usage; and consumer spending on media (click the GMF Series link above to download free report samples from each of the three reports published last year, which are being updated in the February-April 2023 period).

Each report is available as either a standalone product or as part of our Special Three-Report Bundle License, which Saves You $2,000 (or 20%) Off the standard rates for individual reports. Click on the same GMF Series link above for more details on this special offer.

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