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Global Consumer Media Usage & Exposure Forecast 2019-23


PQ Media has released the 7th annual edition of the Global Consumer Media Usage & Exposure Forecast 2019-23, delivering the most comprehensive and in-depth examination of consumer time spent with digital and traditional media worldwide by region, country, media platform, channel, consumer generation and gender.

To help media stakeholders like you make smarter business decisions amid the technological disruption and digital transformation of the advertising and marketing ecosystem, PQ Media designed the new Global Consumer Media Usage & Exposure Forecast 2019-23 to effectively use our proven research methodology and deep reservoir of econometric data to deliver the only holistic and consistent industry definitions, segmentation, market size and growth datasets, country-specific analysis, media channel insights, examination of key growth drivers and challenges, and five-year growth projections.

PQ Media analysts already did the arduous ground-level work to provide you with the most intelligent data and insightful analysis available, so you can focus on harnessing this critical market intelligence to help drive your strategic planning. The Global Consumer Media Usage & Exposure Forecast 2018-22 delivers the most comprehensive and actionable media consumption intelligence available anywhere, covering all 4 global regions; the 20 largest media markets, 3 broad digital media platforms, 22 digital media channels, 8 traditional media platforms, 11 hybrid (digital + traditional) media silos, 6 consumer generations, and both genders.

All site license options include two key deliverables that have been crafted to work together to deliver exclusive market intelligence aimed at helping you achieve your strategic growth objectives, including:

  • Core PDF Report & Analysis delivering 440 PowerPoint slides of original data, analysis and 600 exclusive datagraphs examining 10 years of original media consumption data, including time spent with media per week; breakouts of consumer media usage & exposure growth by platform and channel; and rankings of the fastest-growing countries, platforms, channels and demographic groups for easy strategic comparisons, internal reporting and client presentations;
  • Companion Excel Databook providing 250,000 exclusive and consistent datasets and datapoints to give you the deepest dive available across all 4 major global regions, top 20 countries, the advertising and marketing sectors, and the incomparable array of digital and traditional media platforms, channels and hybrid (digital + traditional) media silos, granting you a crucial drill-down perspective on the shifting media landscape;

Among the key benefits and features provided in the new Forecast are the following:

  • Benchmark the performance of the Top 20 Global Media Markets by country across 4 major regions; 3 broad digital media platforms (online, mobile & other digital media); 22 digital media channels; 8 key traditional media platforms; and 11 hybrid (digital + traditional) media silos;
  • Analyze exclusive and consistent historical and forecast datasets for the entire 2013-23 period, including 2013-18 historical data, current pacing estimates for 2019, and 5-year projections for the 2019-23 period;
  • Track 8 consumer generation and gender demographics, including 6 key generation groups (ex., Millennials, Gen-X), including the first-ever time spent with media data and analysis covering the newest generation emerging, m-Gens (born starting in 2013);
  • Original and consistent industry definitions, market segmentation, market sizing, in-depth country profiles, proprietary global and US rankings, projected outcomes, key industry growth trends and emerging market challenges impacting the 2019-23 forecast period;
  • Exclusive Global and US rankings of the largest and fastest-growing digital and traditional media platforms, channels and hybrid media silos, as well as top 20 global markets ranked by size, growth and digital media share of total media consumption, among others.

To download a FREE Executive Summary (with the full report’s Table of Contents) and Sample Datasets from the new Global Consumer Media Usage & Exposure Forecast 2019-23, please fill out the short form that appears after you click the “Free Sample Download” button above. Please make sure your email address is correct because it will be used to email you the links you need to download the free report samples.

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