PQ Media has released the annual Global Consumer Spending on Media Content & Technology Forecast 2016-20, the 3rd installment in the latest edition of PQ Media’s annual Global Media & Technology (GMT) Series, a three-report bundle designed for each standalone report to work both individually and sequentially to deliver the only holistic view of the global media ecosystem, encompassing traditional, digital and alternative advertising, marketing and consumer-driven media.
PQ Media’s unparalleled breadth and depth of consistent, actionable datasets – reaching back decades and recalibrated annually for a fresh five-year outlook – are fused with expert data analysis and market insights to help you reveal the key growth opportunities and challenges going forward through a proprietary multi-lens view of the industry’s three key performance indicators (KPIs): media operator revenues & growth; consumer time spent with media; and consumer spending on media content & technology.
PQM’s research analysts drill deeper into the crust of the influential Top 20 Global Markets to unearth not only the cyclical trends impacting year-over-year KPI results, but also the critical secular trends that are driving long-term growth patterns for the entire consumer-facing media economy. PQM’s Top 20 Markets are spliced by region and include, for example, the US and Brazil in The Americas; the UK and Germany in Europe; and China and South Korea in Asia-Pacific, among others. Coverage includes KPI results, comparisons and projections for the 2016-20 period, as well as historical data back to 2010.