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Global Consumer Spending on Media Forecast 2020-2024


PQ Media® has released the new 8th annual edition of the Global Consumer Spending on Media Forecast 2020-24, the world’s leading source of credible, comprehensive and actionable strategic intelligence covering key performance indicators, benchmarks and growth projections of consumer spending on digital and traditional media content and related technology.

The new edition is designed to equip key media industry stakeholders, such as media company executives, investment professionals, management consultants, trade associations, media buyers and planners, and brand marketers, with mission-critical market research and insights you need to make smarter business decisions amid the changing media economy.

PQ Media® analysts utilize our proven econometric methodology to effectively track, analyze and synthesize market intelligence to project outcomes across all categories of consumer spending on digital and traditional media content, access, technology, software and related services.

With the massive impact of COVID-19 on the media industry, we understand your critical need for a trusted research partner to deliver consistent, reliable and in-depth datasets, market segmenting and sizing, PEST trend analysis and actionable growth projections to help you benchmark your performance, improve strategic planning and enhance tactical execution.

Global consumer spending on media grew an estimated 6.1% to $2.012 trillion in 2020, driven by the COVID-19 lockdown that kept consumers home and binging on OTT video, streaming audio, digital video games and related technology as relief during the pandemic. The gain was a sharp acceleration from the 3.8% growth posted in 2019, signaling the fastest growth in consumer media spending globally and in the US in nearly a decade.

Nevertheless, end-user spending growth worldwide will begin to decelerate from the 2020 high point in the 2021-2024 period, as many of the forces that powered the atypical spending surge last year will begin to fade in the second half of 2021, as the coronavirus vaccine rolls out worldwide, adult workers begin returning to office buildings and children start repopulating physical schools.

As such, the latest Global Consumer Spending on Media Forecast 2020-2024 will help you answer some of the difficult questions you’re facing due to not only the impact of the unforeseen economic turbulence in 2020, but also its aftermath in a post-pandemic world, including:

  • Has COVID-19 accelerated the “tipping point” at which consumer spending on media and related technology will stop growing?
  • In addition to the novel coronavirus, what are the other key growth drivers and challenges impacting the outlook for consumer spending on media content and technology in the top 20 global market;
  • Upon widespread introduction of a new vaccine to control the global pandemic, will consumer media usage behavior resume on the same growth path it was prior to the outbreak or has COVID-19 changed media usage patterns going forward?

All site license options include the following two key deliverables that were crafted to work together to provide actionable market intelligence aimed at helping you answer those questions and achieve your strategic growth objectives:

  • PDF Report & Analysis in PowerPoint slide format delivering 500 slides of actionable strategic intelligence, with 125 slides of analysis and 350 exclusive datagraphs for more efficient and effective strategic comparisons, internal reporting and client presentations;
  • Deep-Dive Excel Databook that provides 150 spreadsheet tabs, detailed datasets by country, media sector, segment and category, delivering nearly 100,000 datasets and data points, giving you the most comprehensive perspective of consumer spending on media content and related hardware and software available anywhere.

Among the key features and benefits delivered to you in this report’s two-deliverable package are exclusive and consistent consumer media content and technology definitions, segmentation, datasets, analysis, market sizing and growth projections covering:

  • The 20 Largest Media Markets Across All 4 Major Global Regions;
  • Spending & Growth Data for 2014-24, with YE2020 Estimates & 2021-24 Forecasts;
  • 2 Overall Consumer Media Spending Sectors:
    • Consumer Content
    • Consumer Technology
  • 5 Consumer Media Spending Segments
    • Content Unit Purchases
    • Content Subscriptions
    • Access
    • Devices
    • Software & Services
  • 28 Digital Media & 14 Traditional Media Spending Categories
  • 11 Hybrid Media Silos Combining Consumer Spending on Digital & Traditional Media
  • Global Consumer Media Content & Technology Market Rankings by:
    • Total Spending, Growth & Share by Country
    • Annual Per Capita Spending & Growth
    • Digital vs. Traditional Media & Tech Spending Shares of Markets

To download a FREE Executive Summary, Sample Datasets and the Full Table of Contents from the new Global Consumer Spending on Media Forecast 2020-2024, please fill out the short form that appears after you click the “Free Sample Download” button above. Please ensure your email address is correct because it will be used to send you the links necessary to download the free report samples.

The Global Consumer Spending on Media Forecast 2020-2024 is one of three reports included in PQ Media’s annual Global Media Forecast Series 2020-2024, which provides the only holistic view of the global media economy with each report focusing on one of the following industry KPIs: Advertising & Marketing Spending; Consumer Media Usage; and Consumer Spending on Media. For more details about the other two reports and the Special Three-Report Bundle Offer, Saving You 20% (or $2,000) Off the standard rates for multi-user licenses to each report, click on the GMF Series link above.

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