Description
PQ Media’s 13th annual Global Consumer Spending on Media Forecast 2026-2030 delivers the most comprehensive and actionable strategic intelligence on consumer spending on digital and traditional media content and technology, including econometric data and analysis of the 2 overall spending sectors (media content and technology); 5 total spending segments (unit purchases, content subscriptions, access, devices, and software); and 28 digital and 14 traditional media content and technology categories.
The new edition of the Forecast is designed to provide media industry stakeholders like you with mission-critical market research, insights and growth projections you need to make smarter business decisions in a fast-changing global media economy.
PQ Media analysts utilize our proven econometric methodology to collect, analyze and synthesize market intelligence to project outcomes across all categories of consumer spending on digital and traditional media content, access, technology, software and services in the top 20 global markets and the rest of the countries across all 4 major regions.
With the growth challenges and opportunities posed by several key macroeconomic variables in 2025 and 2026, such as the Iran War and ongoing tariff war fueling potential global inflation, as well as other geopolitical tensions, we understand your critical need for a trusted research partner to deliver consistent, reliable and in-depth datasets, market segmenting and sizing, PEST trend analysis and actionable growth projections to help you benchmark your performance, improve strategic planning and enhance tactical execution.
Global consumer spending on overall media content and technology grew at a 2.8% rate in 2025 to $2.439 trillion, a deceleration in growth following an increase of 4.4% in 2024. Consumer spending on media registered its weakest growth rate since 2019 due to many media channels nearly reaching a penetration saturation point, including smartphones and streaming services, which lead to the lowest number of new subscribers ever for digital media channels. Concurrently, other one-cherished media content, access and device categories are becoming obsolete, such as like dial-up internet; feature mobile phones; music CDs and CD players; single music downloads and MP3 players; video DVDs, DVD players, and home video subscriptions.
Consumer spending on media is beginning to take on characteristics found in the other media KPIs – advertising & marketing and consumer media usage – in that growth rates fluctuate annually, accelerating in even years and decelerating in odd years. This is caused by higher consumer engagement during years with major international sporting events (Olympics and World Cup), as well as federal elections. This even-year revenue spike will be more noticeable in 2026 in the Americas region as the 2026 FIFA World Cup will be tri-hosted by the United States, Canada and Mexico, and two years later in 2028 when the Summer Olympics will be in the United States. Italy also will see an upsurge in spending in 2026 when it hosted the 2026 Winter Olympics. Meanwhile, election coverage benefits other media like radio, newspapers and magazines, with 13 of the 20 major markets holding elections in 2026.
With these macroeconomic headwinds, PQ Media’s new Global Consumer Spending on Media Forecast 2026-2030 provides you with site license options that include the following key deliverables crafted to deliver actionable market intelligence aimed at helping you manage the secular downtrends produced by a changing media landscape so you can achieve your strategic growth objectives in a post-pandemic era:
- PDF Report & Analysis in PowerPoint slide format delivering almost 500 slides of actionable strategic intelligence, with 125 slides of analysis and 350 exclusive datagraphs for more efficient and effective strategic comparisons, internal reporting and client presentations;
- Deep-Dive Excel Databook that provides 143 spreadsheet tabs, detailed datasets by country, media sector, segment and category, delivering nearly 100,000 datasets and data points, giving you the most comprehensive perspective of consumer spending on media content and related hardware and software available anywhere.
The following are just some of the key features and benefits you will receive with a site license to the new edition of our annual consumer media spending report:
- In-Depth Profiles of the Top 20 Global Media Markets in All 4 Major Regions;
- Spending & Growth Data for 2020-2025, with 5-Year Forecasts to 2030;
- 2 Overall Consumer Media Spending Sectors:
- Consumer Content
- Consumer Technology
- 5 Consumer Media Spending Segments
- Content Unit Purchases
- Content Subscriptions
- Access
- Devices
- Software & Services
- 28 Digital Media & 14 Traditional Media Spending Categories;
- 11 Hybrid (Digital & Traditional) Consumer Media Spending Silos;
- Global Consumer Media Content & Technology Market Rankings by:
- Total Spending, Growth & Share by Country
- Annual Per Capita Spending & Growth
- Digital vs. Traditional Media & Tech Spending Shares of Markets
To download a FREE Executive Summary and Sample Datasets from the new Global Consumer Spending on Media Forecast 2026-2030, please fill out the short form that appears after you click the “Free Sample Download” button above. Please ensure your email address is correct because it will be used to send you the links necessary to download the free report samples.