Global Digital Out-of-Home Media Forecast 2021-2025

Description

PQ Media’s Global Digital Out-of-Home Media Forecast 2021-2025 is the 12th edition of the world’s first and only source of consistent, comprehensive and in-depth strategic intelligence providing exclusive industry data, drill-down market insights and five-year growth projections of digital and traditional OOH media ad revenues and consumer time spent with all OOH media platforms operating in 10 major indoor venue and outdoor location channels across the top 20 global markets and including time spent data on six key consumer generations.

The new edition of the Forecast is the only primary research source to deliver actionable econometric data and analytics covering every aspect of the DOOH and overall OOH media industry’s two key performance indicators (KPIs) – advertising revenues and consumer exposure time – by media platform (ex., place-based video nets, static billboards, etc.); venue/location channel (ex., roadside, retail, healthcare, transit, etc.); largest global markets by region (ex., US in the Americas, China in Asia-Pacific, etc.); and by consumer generation (ex., GenX, Millennials, etc.)

The following is a detailed list of the OOH media platforms, channels, countries and consumer demos covered in the new edition of the Forecast:

*Digital & Traditional OOH Platforms:

• Place-Based Video Networks
• Digital Billboards & Signage
• Static Billboards & Signage
• Ambient OOH Media

*Venue & Location Channels:

• Roadside
• Cinema
• Retail
• Transit
• Healthcare & Point-of-Care
• Sports & Entertainment
• Corporate & Education

*Consumer Generations:

• mGens
• iGens
• Millennials
• GenX
• Baby Boomers
• Greatest Generation

*Top 20 Global Markets by Region

• Americas: United States, Argentina, Brazil, Canada, Mexico
• Europe: France, Germany, Spain, U.K., Italy, Netherlands, Poland, Russia
• Asia-Pacific: Australia, China, India, Japan, South Korea, Taiwan
• Middle East-Africa: South Africa

Given the impact of COVID-19 on the global media industry, we understand your critical need for a trusted research partner to deliver consistent, reliable and accurate industry segmentation, market insights, multichannel datasets, and actionable growth forecasts to help you benchmark your performance, improve strategic planning and enhance tactical execution.

Accordingly, our research team designed the new Forecast specifically to help you make smarter business decisions, particularly amid the unforeseen economic turbulence caused by the pandemic and its continued aftershocks in 2020-2021. PQ Media analysts have done the drill-down work you don’t have time for so we can deliver to you exclusive, in-depth datasets, market sizing, PEST trend analysis and growth projections, all crafted into the only holistic view of the changing OOH media landscape available anywhere.

Leveraging PQ Media’s proven econometric methodology, proprietary databases and exclusive Global Opinion Leader Panel, our research team collected ground-level data, performed thorough analysis of key market variables and synthesized all our market intelligence into the two mission-critical deliverables you will receive with a site license to the new Global Digital Out-of-Home Media Forecast 2021-2025:

• PDF Report & Analysis in PowerPoint format delivers 450 slides of original data, analysis and datagraphs for easy strategic comparisons, internal reporting and client presentations, including in-depth profiles of the top 20 OOH media markets across the 4 major global regions;
• Deep-Dive Excel Databook delivering thousands of drill-down datasets and actionable datapoints providing the most comprehensive coverage of the worldwide OOH industry available anywhere by region, country, media platform, location channel and consumer demographic, empowering you with critical data and analysis to help you achieve your strategic growth objectives;

Among the valuable features you will benefit from with a site license to the new Forecast, which are aimed at helping you achieve your strategic growth objectives and improve your business outlook, are the following:

• Benchmark the performance of the world’s 20 largest OOH media markets with exclusive data and insights on digital and traditional OOH ad revenues; 10 years of annual market size and annual growth data; the only consistent and comprehensive tracking data on consumer time spent with digital and traditional OOH media by country, platform and demographic, as well as comparisons with other ad-driven media;
• Analyze exclusive and consistent historical, current and forecast datasets for the entire 2015-2025 period, including current 2021 pacing estimates and five-year forecasts for the 2021-2025 period;
• Exclusive rankings of the top 20 global markets by ad revenues, consumer OOH exposure time and growth rates; digital vs. traditional media platform and channel size, growth and market share by country; and the largest and fastest-growing digital and traditional media platforms and channels by country, among others.
• Original and consistent industry definitions, market segmentation, market sizing, in-depth country profiles, proprietary global and US rankings, projected outcomes, key industry growth trends and emerging market challenges for the critical 2021-2025 period;

To download a FREE Executive Summary, Table of Contents, and Sample Datasets from the new Global Out-of-Home Media Forecast 2021-2025 just fill out the short form after you click on the “Free Sample Download” button above. Please make sure your email address is correct because we will use it to send you the links necessary to download the free samples.