Global Digital Out-of-Home Media Forecast 2022-2026

Description

PQ Media’s Global Digital Out-of-Home Media Forecast 2022-2026 is the 13th edition of the world’s first and only source of consistent, comprehensive and in-depth strategic intelligence providing exclusive industry data, drill-down market insights and five-year growth projections of digital and traditional OOH media ad spending and consumer time spent with DOOH media across every major indoor venue and outdoor location channel in leading markets worldwide.

This special edition of the renowned Global DOOH Forecast was published in conjunction with the return of several major in-person DOOH trade shows and events in 2022 after nearly three years, due to the pandemic, including the new-fangled Digital Signage Experience (DSE) in Las Vegas. Accordingly, this special edition of the DOOH Forecast is being priced at a significantly lower rate than prior editions – only $995.00 for either a single-user or multi-user license.

In addition, DOOH media, including both digital billboards & signage, and place-based-based video networks, have surged out of the depths of the pandemic and the harmful impact of the global lockdowns to become one of the fastest-growing media on the planet through the end of 2022. According to PQ Media, after plunging 26.0% in 2020, global DOOH ad spend rebounded 20.4% in 2021 and soared another 24.9% in 2022, driven by a rejuvenated US market that plummeted 39.2% in 2020, but surged back up 25.3% in 2021 and vaulted a record 36.9% in 2022.

And the industry is expected to continue its double-digit growth in 2023, powered by a number of positive developments fueling innovation, creativity and more growth, such as increased and improved programmatic advertising, smart technology marketing, continually improving ROI measurements, and successful efforts on the parts of DOOH industry executives, trade organizations, sales teams and marketers to hone and pitch a convincing story that DOOH media has evolved to an extent that clearly indicates its positive impact on brand equity, company reputation and emotional connections with target consumers throughout the day – whether at outdoor locations, such as roadside, transit and sports events, or inside venues, like healthcare, retail and theaters.

For these critical reasons it’s imperative that you, as a key industry stakeholder, are equipped with the most comprehensive, in-depth and actionable strategic intelligence available on this media industry segment that is poised for major growth and expansion in the US and worldwide over the next five years.

The Global DOOH Media Forecast is the first and only primary research source to deliver actionable econometric data and analytics covering every aspect of the DOOH and overall OOH media industry’s two key performance indicators (KPIs) – advertising spending and consumer exposure time – by media platform, indoor venue, outdoor location, and top 20 global markets across all 4 major regions.

The following is a detailed list of the digital and traditional OOH media platforms, channels and countries covered in the new edition of the Forecast:

*Digital & Traditional OOH Platforms:

• Place-Based Video Networks
• Digital Billboards & Signage
• Static Billboards & Signage
• Ambient OOH Media

*Venue & Location Channels:

• Roadside
• Cinema
• Retail
• Transit
• Healthcare & Point-of-Care
• Sports & Entertainment
• Corporate & Education

*Top 20 Global Markets by Region

• Americas: United States, Argentina, Brazil, Canada, Mexico;
• Europe: France, Germany, Italy, Netherlands, Poland, Russia, Spain, U.K.;
• Asia-Pacific: Australia, China, India, Japan, South Korea, Taiwan;
• Middle East & Africa: South Africa, Overall Region

We understand your critical need for a trusted research partner to deliver consistent, reliable and accurate industry segmentation, market insights, multichannel datasets, and actionable growth forecasts to help you benchmark your performance, improve strategic planning and enhance tactical execution.

Accordingly, our research team designed the new Forecast specifically to help you make smarter business decisions. PQ Media analysts have done the drill-down work you don’t have time for so we can deliver to you exclusive, in-depth datasets, market sizing, PEST trend analysis and growth projections, all crafted into the only holistic view of the changing OOH media landscape available.

Leveraging our proven econometric methodology, proprietary databases and exclusive Global Opinion Leader Panel, our research team collected ground-level data, performed thorough analysis of key market variables and synthesized all our market intelligence into two mission-critical deliverables you’ll receive with a site license to the new Global Digital Out-of-Home Media Forecast 2022-2026:

• PDF Report & Analysis in PowerPoint format delivers 129 slides of original data, analysis and datagraphs for easy strategic comparisons, internal reporting and client presentations, including in-depth profiles of the top 20 OOH media markets across the 4 major global regions;
• Deep-Dive Excel Databook delivering thousands of drill-down datasets and actionable datapoints providing the most comprehensive coverage of the worldwide OOH industry available anywhere by region, country, media platform, location channel and consumer demographic, empowering you with critical data and analysis to help you achieve your strategic growth objectives;

Among the valuable features you will benefit from with a site license to the new Forecast, which are aimed at helping you achieve your strategic growth objectives and improve your business outlook, are the following:

• Benchmark the performance of the world’s 20 largest OOH media markets with exclusive data and insights on digital and traditional OOH ad revenues; 10 years of annual market size and annual growth data; the only consistent and comprehensive tracking data on consumer time spent with digital and traditional OOH media by country, platform and demographic, as well as comparisons with other ad-driven media;
• Analyze exclusive and consistent historical, current and forecast datasets for the entire 2016-2026 period, including current 2022 pacing estimates and five-year forecasts for the 2022-2026 period;
• Exclusive rankings of the top 20 global markets by ad revenues, consumer OOH exposure time and growth rates; digital vs. traditional media platform and channel size, growth and market share by country; and the largest and fastest-growing digital and traditional media platforms and channels by country;
• Original and consistent industry definitions, market segmentation, market sizing, in-depth country profiles, proprietary global and US rankings, projected outcomes, key industry growth trends and emerging market challenges for the critical 2022-2026 period;

To download a FREE Executive Summary, Table of Contents, and Sample Datasets from the new DOOH Forecast just fill out the short form after you click on the “Free Sample Download” button above. Make sure your email address is correct because we’ll use it to send you the links necessary to download the free samples.