Description
PQ Media’s Global Digital Out-of-Home Media Forecast 2026-2030 is the 14th edition of the world’s first and only source of consistent, comprehensive and in-depth strategic intelligence on this dynamic market, providing exclusive industry data, drill-down market insights and five-year growth projections of digital and traditional OOH media ad spending and consumer time spent with DOOH media across every major indoor venue and outdoor location across all leading markets worldwide.
DOOH media, including both digital billboards & signage, and place-based-based video networks, have become major components of advertising campaigns, with some markets, like Australia, reporting that digital signage accounts for more than 50% of overall OOH spending. In 2025, DOOH posted its fourth consecutive year of double-digit growth, rising 12% worldwide. Meanwhile, traditional OOH, including static billboards & posters and ambient OOH, continues to be one of the few analog media still posting annual growth, increasing 4.1% in 2025. Total OOH media registered a 6.8% gain in 2025.
And DOOH is expected to continue its double-digit growth in 2026, powered by the Winter Olympics in Italy, the FIFA World Cup tri-hosted by the United States, Canada and Mexico, and federal elections in more than 50 countries worldwide, including 13 of the 20 markets analyzed in detail by PQ Media in this report. The report identifies other growth opportunities and challenges, such as increased and improved programmatic advertising tools, the use of artificial intelligence and smart technology marketing, demographic shifts, and industry headwinds caused by economic and geopolitical events. As such, trade organizations, sales teams and marketers have developed a convincing story that DOOH media has evolved to an extent that clearly indicates its positive impact on brand equity, company reputation and emotional connections with target consumers throughout the day – whether at outdoor locations, such as roadside, transit and sports events, or inside venues, like healthcare, retail and theaters.
For these critical reasons it’s imperative that you, as a key industry stakeholder, are equipped with the most comprehensive, in-depth and actionable strategic intelligence available on this media industry segment that is poised for major growth and expansion in the US and worldwide over the next five years.
PQ Media’s Global DOOH Media Forecast Series is the only primary research source to deliver actionable econometric data and analytics covering every aspect of the DOOH and overall OOH media industry’s two key performance indicators (KPIs) – advertising spending and consumer exposure time – by media platform, indoor venue, outdoor location, and top 20 global markets across all 4 major global regions.
The following is a detailed list of the digital and traditional OOH media platforms, channels and countries covered in the new edition of the Forecast:
*Digital & Traditional OOH Platforms:
- Place-Based Video Networks
- Digital Billboards & Signage
- Static Billboards & Signage
- Ambient OOH Media
*Venue & Location Channels:
- Roadside
- Cinema
- Retail
- Transit
- Healthcare & Point-of-Care
- Sports & Entertainment
- Corporate & Education
*Top 20 Global Markets by Region
- Americas: United States, Argentina, Brazil, Canada, Mexico;
- Europe: France, Germany, Italy, Netherlands, Poland, Russia, Spain, U.K.;
- Asia-Pacific: Australia, China, India, Japan, South Korea, Taiwan;
- Middle East & Africa: South Africa (and Rest of Countries)
We understand your critical need for a trusted research partner to deliver consistent, reliable and accurate industry segmentation, market insights, multichannel datasets, and actionable growth forecasts to help you benchmark your performance, improve strategic planning and enhance tactical execution.
Accordingly, our research team designed the new Forecast specifically to help you make smarter business decisions. PQ Media analysts have done the drill-down work you don’t have time for so we can deliver to you exclusive, in-depth datasets, market sizing, PEST trend analysis and growth projections, all crafted into the only holistic view of the changing OOH media landscape available.
Leveraging our proven econometric methodology, proprietary databases and exclusive Global Opinion Leader Panel, our research team collected ground-level data, performed thorough analysis of key market variables and synthesized all our market intelligence into two mission-critical deliverables you’ll receive with a site license to the new Global Digital Out-of-Home Media Forecast 2026-2030:
- PDF Report & Analysis in PowerPoint format delivers 398 slides of original data, analysis and datagraphs for easy strategic comparisons, internal reporting and client presentations, including in-depth profiles of the top 20 OOH media markets across the 4 major global regions;
- Deep-Dive Excel Databook delivering thousands of drill-down datasets and actionable datapoints providing the most comprehensive coverage of the worldwide OOH industry available anywhere by region, country, media platform, location channel and consumer demographic, empowering you with critical data and analysis to help you achieve your strategic growth objectives;
Among the valuable features you will benefit from with a site license to the new Forecast, which are aimed at helping you achieve your strategic growth objectives and improve your business outlook, are the following:
- Benchmark the performance of the world’s 20 largest OOH media markets with exclusive data and insights on digital and traditional OOH ad spending;
- 10 years of annual market size and annual growth data; the only consistent and comprehensive tracking data on consumer time spent with digital and traditional OOH media by country and platform;
- Analyze exclusive and consistent historical, current and forecast datasets for the entire 2020-2025 period, including current 2026 pacing estimates and five-year forecasts for the 2026-2030 period;
- Exclusive rankings of the top 20 global markets by ad revenues, consumer OOH exposure time and growth rates; digital vs. traditional media platform and channel size, growth and market share by country; and the largest and fastest-growing digital and traditional media platforms and channels by country;
- Original and consistent industry definitions, market segmentation, market sizing, in-depth country profiles, proprietary global and US rankings, projected outcomes, key industry growth trends and emerging market challenges for the critical 2026-2030 period;
To download a FREE Executive Summary, Table of Contents, and Sample Datasets from the new DOOH Forecast just fill out the short form after you click on the “Free Sample Download” button above. Make sure your email address is correct because we’ll use it to send you the links necessary to download the free samples.