PQ Media’s annual Global Media & Technology Forecast Series is a three-report market intelligence suite designed to work sequentially and synergistically to provide end users with a holistic view of the epic transformation reshaping the global media, entertainment and technology ecosystem. The GMI Series has become the industry’s trusted strategic planning solution as evidenced by the blue-chip list of operating companies, management consultants, financial institutions, advertising agencies and brand marketers that subscribe to the only credible, consistent and actionable data and analytics examining the worldwide media economy.
PQ Media analysts use a proprietary econometric methodology to track, analyze and forecast three key performance indicators (KPI’s), each of which serves as the focus of a report in the GMT Series: 1) Operating Company Revenues & Growth; 2) Consumer Media Usage & Exposure; and 3) Consumer Spending on Media Content & Technology. KPI’s are tracked consistently by region, country, sector, platform, channel, technology and generation through exclusive research spanning over 100 digital and traditional media.
Each of the three reports in the GMT Series drills deep into the influential Top 20 Global Markets, including the United States and Brazil in the Americas; the United Kingdom and Russia in Europe; and China and Australia in Asia-Pacific, among others. And each report package covers the 2010-20 period, including 2010-15 historicals, 2016 year-end estimates, and 2017-20 forecasts. Other key value-adds delivered in the new edition of the GMT Series include:
Brief descriptions follow of the three standalone titles included in the new edition of the GMT Series, with the most current content details and pricing options. Also included are links to each report’s dedicated landing page, where you can download free executive summaries (including table of contents) and sample data:
Global Advertising & Marketing Revenue Forecast 2016-20 – Examines digital, alternative & traditional media operator revenues worldwide for the 2010-20 period, with deep dives into the Top 20 Global Markets, including the US, broken down by the advertising and marketing sectors; 9 digital & alternative media platforms and 40 channels; and 11 traditional media platforms in those two sectors to foster easy comparison analyses of the shift from traditional to digital media by market and platform;
Global Consumer Media Usage & Exposure Forecast 2016-20 – Delivers in-depth strategic intelligence on consumer time spent with media worldwide from 2010 through 2020 with exclusive drill-down analyses to deliver a heavy cache of PQ Media intelligent data across the Top 20 Global Markets by 3 broad digital platforms and 22 digimedia channels, as well as 9 traditional media platforms. Also featured are a gender and cultural generations analysis (Men/Women; i-Gens/Millennialls/Gen-X/Boomers/Great Gen);
Global Consumer Spending on Media Content & Technology Forecast 2016-20 – Covers consumer spending on digital and traditional content unit sales and subscriptions and media technology by access, devices, and software & services. Data is broken down by 2 broad spending sectors, 5 digital media & technology categories and 28 segments; and 4 traditional media categories and 14 traditional media.