PQ Media’s 5th annual Global Media & Technology Forecast Series 2017-21 (GMT Series) is a three-report bundle designed so each report works both individually as a standalone product and collectively as part of the overall suite. The GMT Series delivers the most comprehensive and in-depth strategic intelligence examining the worldwide media landscape from the vantage points of three key performance indicators (KPI’s), each of which serves as the focus of one report in the series:
The GMT Series has become the trusted strategic planning solution for leading industry stakeholders as evidenced by the blue-chip list of media & technology companies, financial institutions, management consultants, advertising & marketing agencies and brand marketers, among others, that subscribe to the world’s only credible, actionable and intelligent data solution to track, analyze and project growth across the entire media economy.
PQ Media analysts use our proven econometric methodology to consistently define, segment, size and forecast growth in every major global region, country, media platform, channel, digital technology and consumer generation via exclusive research covering more than 100 digital and traditional media segments, as well as hybrid media silos that include both digital & traditional media.
Each of the three reports in the GMT Series drills deep into the Top 20 Global Media Markets across all four major global regions, such as the United States in the Americas; the United Kingdom in Europe; China in Asia-Pacific; and South Africa in the Middle East & Africa. All three reports cover the 2011-21 period, including 2011-16 historical results, 2017 year-end estimates, and 2017-21 forecasts.
Other key features and benefits provided in the new edition of the GMT Series include:
Brief descriptions of each report in the GMT Series follow, including highlights of the latest data and analysis featured in the new 5th editions. Click the report title hyperlink to access each publication’s landing page where you can download a FREE executive summary, sample datasets and table of contents:
Global Advertising & Marketing Revenue Forecast 2017-21 – Examines digital, alternative & traditional media operator revenues worldwide for the 2010-20 period, with deep dives into the Top 20 Global Markets, including the US, broken down by the advertising and marketing sectors; 9 digital & alternative media platforms and 40 channels; and 11 traditional media platforms in those two sectors to foster easy comparison analyses of the shift from traditional to digital media by market and platform;
Global Consumer Media Usage & Exposure Forecast 2017-21 – Delivers in-depth strategic intelligence on consumer time spent with media worldwide from 2010 through 2020 with exclusive drill-down analyses to deliver a heavy cache of PQ Media intelligent data across the Top 20 Global Markets by 3 broad digital platforms and 22 digital media channels, as well as 9 traditional media platforms. Also featured are data and analysis of 5 consumer generation groups and both genders;
Global Consumer Spending on Media Content & Technology Forecast 2017-21 – Covers consumer spending on digital and traditional content unit sales and subscriptions and media technology by access, devices, and software & services. Data is broken down by 2 broad spending sectors, 5 digital media & technology categories and 28 segments; and 4 traditional media categories and 14 traditional media.