$1,495.00 – $2,495.00
The 11th edition of the Digital & Traditional Out-of-Home Media industry’s pre-eminent source of comprehensive strategic intelligence analyzing ad revenues, growth trends and consumer time spent with all Digital & Traditional OOH Media platforms, channels, indoor venues, outdoor locations, top 20 global markets and 6 consumer generations.
PQ Media’s 11th annual Global Out-of-Home Media Forecast 2019-23 is the latest edition in this groundbreaking industry benchmark series, which set the standard for comprehensive, in-depth market intelligence on digital and traditional OOH media upon its inaugural release in 2007. The new 2019 edition remains the only primary research source providing credible and consistent econometric data tracking the industry’s key performance indicators – advertising spending and consumer exposure time – by platform, channel, country and venue.
PQ Media analysts use our econometric methodology to do the hard work you don’t have time to do, delivering original and consistent datasets, market sizing, PEST trend analysis and growth projections with the most breadth and depth available, making it easier for you to harness vital strategic intelligence for effective business planning.
This is why the world’s leading industry stakeholders – from C-level media executives and trusted management consultants to investment professionals and media buyers – count on the Global OOH Media Forecast to deliver the critical data and insights you need to make smarter business decisions.
PQ Media’s unparalleled coverage of the global OOH media industry includes digital OOH (DOOH) media, such as place-based video networks, digital billboards and other digital signage that deliver content and advertising to consumers via indoor venues and outdoor locations like cinema, roadside, retail, transit, healthcare, corporate, education and entertainment, among others.
We also cover traditional OOH media, such as static billboards, street furniture and transit posters, as well as ambient OOH media, including ads placed on objects, non-traditional vehicles, and in unique locations.
PQ Media’s research shows that OOH media is one of the fastest growing ad-supported media in both operator revenues and consumer exposure time, compared with decelerating growth among many traditional media platforms. With consumers increasingly accessing media outside their homes and the rise of ad-skipping and ad-blocking technologies, brands are increasingly turning to OOH to engage target consumers near the point of decision.
But with economic uncertainty, technological disruption and increasingly mobile consumers, are you prepared to navigate the rapidly changing media landscape? It’s never been more important to have reliable and actionable market research to ensure you’re equipped to make the best strategic decisions.
To help you accomplish your goals, we’ve provided various key features and benefits in the new Global OOH Media Forecast 2019, including:
To download a FREE Executive Summary, Table of Contents, and Sample Datasets from the new Global OOH Media Forecast 2019-23 just fill out the short form after you click on the Free Sample Download button above. Please make sure your email address is correct because we will use it to send you the links necessary to download the free samples.