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The new Global Product Placement Forecast 2022-2026 is the 9th edition of the branded entertainment industry’s biennial performance benchmark. Since the launch of the original US Product Placement Forecast in 2005, PQ Media has remained the only provider of credible, consistent and actionable market intelligence covering the fast-growing business of product placement in media.
For 15 years, the Global Product Placement Forecast has pioneered the market research, expanded our coverage across the globe and drilled deeper into the growing range of media channels that are leveraging the power of brand integration. No longer a nebulous and unmeasured business, today our comprehensive industry definitions and segmentation, market sizing and analysis, and five-year growth projections are designed to help you make smarter business decisions.
We understand that you need a trusted research partner with a proven methodology to deliver critical market insights, deep-dive datasets and keen industry perspective to achieve your strategic growth objectives. Driven by PQ Media’s proven econometric methodology, proprietary databases, and exclusive Global Opinion Leader Panel, our experienced analysts provide comprehensive and actionable market intelligence geared to enhance your strategic planning, internal reporting, client presentations and tactical executions.
It’s essential for media stakeholders like you to have ground-level market research to benchmark current performance, understand critical PEST trends, and execute thorough comparative analysis to ensure your investment priorities are aligned with the best market opportunities.
Leveraging deep industry knowledge and decades of experience, our team of analysts strives to consistently deliver the comprehensive spreadsheets, deep-dive datasets and deft strategic insights you need for effective internal reporting, workflow optimization and to decisively navigate the changing media landscape.
Due to the impact of COVID-19 on product placement and the overall media industry in 2020-2021, we expanded our research in the new edition to include more detailed and deep-dive media platform, channel and subchannel data and analysis to give you strategic intelligence on how product placement and brand integration spending rebounded from the effects of the pandemic. Among the valuable additions to the latest edition of the Forecast are the following
After growing for 10 consecutive years from 2010-2019, the pandemic broke that double-digital growth streak in 2020, when global product placement spending declined 0.7%. However, product placement bounced back with gusto in 2021, vaulting 12.3% and it was on pace to post accelerating growth in 2022.
There are compelling reasons why product placement experienced only two relatively minor spending declines during the nearly 50-year period PQ Media has tracked this below-the-line marketing tactic. Among them is that smartly crafted product placement and brand integration create emotional connections with key demographics, such as more mobile, diverse and tech-savvy younger consumers, while also stimulating more online engagement with brands.
As a result, paid product placements have grown substantially over the past 20 years because brands have become more willing to invest in skillful integrations of their logos and products in storylines that will expose their assets in meaningful ways. The strong desire to gain brand awareness among target consumers, create positive brand associations and produce sales lift will continue to favor product placement in the years to come.
So, you need to BE PREPARED. GET THE DATA! Nowhere else are the following invaluable resources available to help your business at this critical juncture:
To download a FREE Executive Summary, Table of Contents and Sample Datasets from the new Global Product Placement Forecast 2022-2026 fill out the short form that appears after you click the “Free Sample Download” button above. Please ensure your email address is correct because it will be used to send you the links to download your free report samples.