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Global Product Placement Forecast 2022-2026


The new Global Product Placement Forecast 2022-2026 is the 9th edition of the branded entertainment industry’s biennial performance benchmark. Since the launch of the original US Product Placement Forecast in 2005, PQ Media has remained the only provider of credible, consistent and actionable market intelligence covering the fast-growing business of product placement in media.

For 15 years, the Global Product Placement Forecast has pioneered the market research, expanded our coverage across the globe and drilled deeper into the growing range of media channels that are leveraging the power of brand integration. No longer a nebulous and unmeasured business, today our comprehensive industry definitions and segmentation, market sizing and analysis, and five-year growth projections are designed to help you make smarter business decisions.

We understand that you need a trusted research partner with a proven methodology to deliver critical market insights, deep-dive datasets and keen industry perspective to achieve your strategic growth objectives. Driven by PQ Media’s proven econometric methodology, proprietary databases, and exclusive Global Opinion Leader Panel, our experienced analysts provide comprehensive and actionable market intelligence geared to enhance your strategic planning, internal reporting, client presentations and tactical executions.

It’s essential for media stakeholders like you to have ground-level market research to benchmark current performance, understand critical PEST trends, and execute thorough comparative analysis to ensure your investment priorities are aligned with the best market opportunities.

Leveraging deep industry knowledge and decades of experience, our team of analysts strives to consistently deliver the comprehensive spreadsheets, deep-dive datasets and deft strategic insights you need for effective internal reporting, workflow optimization and to decisively navigate the changing media landscape.

Due to the impact of COVID-19 on product placement and the overall media industry in 2020-2021, we expanded our research in the new edition to include more detailed and deep-dive media platform, channel and subchannel data and analysis to give you strategic intelligence on how product placement and brand integration spending rebounded from the effects of the pandemic. Among the valuable additions to the latest edition of the Forecast are the following

  • New deep-dive datasets and analysis covering all six overall product placement media platforms and 19 channels within those platforms in all top 20 global markets;
  • The United States and overall Global Market chapters were expanded to include six new datasets and analysis sections featuring detailed breakouts of each media platform and the 19 channels within those platforms;
  • Six new pie charts depicting market share data were also added to each of the top 20 global market chapters in the new Forecast;
  • The six key media platforms and 19 channels broken out therein are listed below and this is drill-down data and analysis that has NEVER been done before:

    • Television/Video – Broadcast TV, Cable TV, Streaming TV;
    • Filmed Entertainment – Theatrical Films, Streaming Films;
    • Digital Media – Pure-Play Digital Sites, Social Media/Blogs, Influencer Sites, Virtual Product Placements;
    • Videogames – Console/PC Games, Mobile Games, Internet Games;
    • Print Media – Magazines, Newspapers, Books;
    • Recorded Music – Music Videos, Broadcast/Streaming/Satellite Radio, Podcasts, Lyrics
  • We also added new slides, datagraphs, and market-specific insights to the PDF Report & Analysis relating to the new media platform and channel breakouts, as well as extending the breadth and depth of the drill-down datasets in the Companion Excel Databook compared with prior editions

After growing for 10 consecutive years from 2010-2019, the pandemic broke that double-digital growth streak in 2020, when global product placement spending declined 0.7%. However, product placement bounced back with gusto in 2021, vaulting 12.3% and it was on pace to post accelerating growth in 2022.

There are compelling reasons why product placement experienced only two relatively minor spending declines during the nearly 50-year period PQ Media has tracked this below-the-line marketing tactic. Among them is that smartly crafted product placement and brand integration create emotional connections with key demographics, such as more mobile, diverse and tech-savvy younger consumers, while also stimulating more online engagement with brands.

As a result, paid product placements have grown substantially over the past 20 years because brands have become more willing to invest in skillful integrations of their logos and products in storylines that will expose their assets in meaningful ways. The strong desire to gain brand awareness among target consumers, create positive brand associations and produce sales lift will continue to favor product placement in the years to come.

So, you need to BE PREPARED. GET THE DATA! Nowhere else are the following invaluable resources available to help your business at this critical juncture:

  • Core PDF Report delivers 268 slides featuring exclusive market data, analysis, charts, graphs, and in-depth profiles and rankings of the top 20 global markets spanning all four major regions worldwide;
  • Deep-Dive Excel Databook provides 5,625 datasets and data points drilling down into each country and media platform with coverage spanning the entire 2016-2026 period, providing 2016-2021 historical data, and 2022-2026 growth projections;
  • Drill-down market intelligence, datasets and growth forecasts of all 6 product placement channels and 19 key media channels by country (see list of channels above);
  • Detailed profiles of the top 20 global markets, including data, analysis and forecasts by media platform and channel covering the leading markets in the Americas, Europe, Asia-Pacific and Middle East-Africa;
  • Exclusive rankings of the largest, fastest growing, and market share leaders among the top 20 countries and media platforms worldwide

To download a FREE Executive Summary, Table of Contents and Sample Datasets from the new Global Product Placement Forecast 2022-2026 fill out the short form that appears after you click the “Free Sample Download” button above. Please ensure your email address is correct because it will be used to send you the links to download your free report samples

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