Description
PQ Media has released the 11th edition of the renowned Global Product Placement Forecast 2026-2030, the branded entertainment industry’s biennial performance benchmark since 2005. And, this year, we’re providing you with the opportunity to take advantage of a Special Offer for a limited time that will save you 20% off the standard rates for both single and multi-user site licenses (see details below).
For nearly 20 years, the Global Product Placement Forecast has pioneered the market research, expanded our coverage across the globe and drilled deeper into the growing range of media channels that are leveraging the power of brand integration. No longer a nebulous and unmeasured business, today our comprehensive industry definitions and segmentation, market sizing and analysis, and five-year growth projections are designed to help you make smarter business decisions.
You need a trusted research partner with a proven methodology to deliver critical market insights, deep-dive datasets and keen industry perspective to achieve your strategic growth objectives. Accordingly, PQ Media’s econometric methodology is driven by our proprietary databases and exclusive Global Opinion Leader Panel, from which our experienced research team analyzes and develops the most comprehensive and actionable market intelligence available, with our ultimate goal always being to enhance your strategic planning and tactical execution.
It’s essential for media stakeholders like you to have ground-level market research to benchmark current performance, understand critical PEST trends, and execute thorough comparative analysis to ensure your investment priorities are aligned with the best market opportunities. And this is where PQ Media’s unparalleled experience, knowledge and access to the only time-tested and proven research methodology and supporting resources are synthesized to deliver the strategic intelligence you need make smarter, faster business decisions amid the rapidly changing media economy.
As a result, our thorough examination of the expanding product placement markets worldwide across all media delivers invaluable benefits and features, such as datasets and analysis covering all 6 product placement platforms and 19 channels therein spanning the top 20 global media markets.
The 6 key media platforms and 19 channels included follow:
- Television/Video– Broadcast TV, Cable TV, Streaming TV;
- Filmed Entertainment– Theatrical Films, Streaming Films;
- Digital Media– Pure-Play Digital Sites, Social Media/Blogs, Virtual & AI-Embedded Product Placements, Influencer Sites;
- Videogames– Console/PC Games, Mobile Games, Internet Games;
- Print Media– Magazines, Newspapers, Books;
- Recorded Music– Music Videos, Broadcast/Streaming/Satellite Radio, Audio & Video Podcasts, Lyrics
Driving growth in 2025 was the continuing shift to streaming content, particularly TV shows and movies being produced by streaming video subscription services in each of the top 20 markets. Additionally, micro-dramas – short 5-15 minute episodic clips – from ongoing series on social media, have benefitted greatly from product integrations. AI has helped drive growth in digital media, videogame and music video placements. PQ Media found that print media are accepting more product placements to compensate for declining ad spend suffered over the past two decades.
Nevertheless, concerns among industry professionals regarding opportunities for brand integrations are slowing. Broadcast and cable TV networks are producing fewer new scripted and reality programs. Movie studios have yet to exceed the number of films produced in pre-pandemic 2019. Videogame publishers are holding off releasing new titles until the new console upgrades in the 2027-2028. Print magazines are folding and newspapers are shuttering print editions. Fewer music videos are being produced and there’s a slowdown in new podcast series.
Despite these concerns, publishers have become more willing to include brand integrations in all media to offset rising production costs. Additionally, paid product placements have grown substantially over the past 25 years because brands have become more willing to invest in skillful integrations of their logos and products in storylines that will expose their assets in meaningful ways. This trend will continue going forward, due to the draw of younger demographics brands are targeting.
As a result, you need to be prepared with insightful, actionable data delivered in the new Global Product Placement Forecast 2026-2030, including:
- Core PDF Report delivering 259 slides that feature exclusive market data, analysis, charts, graphs, and in-depth profiles and rankings of the top 20 global markets spanning all four major regions worldwide;
- Deep-Dive Excel Databook providing 5,625 datasets drilling down into each country and media platform with coverage spanning the entire 2020-2030 period, providing 2020-2025 historical data and 2026-2030 growth forecasts;
- Drill-down market intelligence, datasets and growth projections of all 6 product placement platforms and 19 media channels by country worldwide;
- Detailed profiles of the top 20 global markets, including data, analysis and forecasts by media platform and channel across the Americas, Europe, Asia-Pacific and Middle East-Africa;
- Exclusive rankings of the largest, fastest growing, and market share leaders among the top 20 countries, media platforms and channels worldwide.
PQ Media for a limited time is providing a special offer granting you a 20% Savings Off Standard Rates for both the single- and multi-user licenses, which equates to $1,295 for a single-user and $1,995 for a multi-user license.
Download a FREE Executive Summary and Sample Datasets by clicking the “Free Sample Download” button at the top of this page. Please ensure your email address is correct so that you receive the links to download your free samples.