Read more detailed information on this report...

Technology and innovation continue to drive transformational change in global DOOH media, consumer media behavior and the marketing ecosystem, with strong prospects for sustained double digit growth for digital place-based networks and billboards & signage over the 2011-2015 forecast period. With continued global scale and increased adoption of integrated digital marketing strategies, PQ Media's current research strongly suggests DOOH has the potential to create an unrivaled mass audience communications channel supporting the economic engines of both developed and emerging markets.

One reason PQ Media likes the long term growth prospects for DOOH is because of its potential to reach, engage and influence an increasingly demanding, elusive and wirelessly connected mass consumer audience in 4 major global regions comprising 59% of the world's 6.8 billion population generating 74% of the world's $74.4 trillion in purchasing power? We're seeing just the tip of iceberg in DOOH spending long term.

While the rate of digital OOH growth has gone through a "gold rush" and a PQ Media predicted "shakeout" phase for two consecutive years, the report anticipates U.S. DOOH spending will grow 15.1% to $2.07 billion in 2010, with worldwide spending up 16.3% to $6.47 billion, and is expected to expand another 16.7% in 2011.

The DOOH media sector was first identified and defined by PQ Media in 2007. The PQ Media Global Digital Out-of-Home Media Forecast 2011-2015 is the most comprehensive and respected source of strategic intelligence used by leading DOOH operators, financial institutions, brands and agencies, due to its breadth and depth of data and predictive analytics.

All PQ Media research reports employ the firm's proprietary and proven econometric system – PQ Medianomics™ – of algorithmic models, data collection techniques and analytical approaches to track, analyze and forecast spending, growth, consumption and trends across all 20 major segments and more than 100 sub-segments of the global media, entertainment and communications industries. The system is driven by proprietary SpendTrak™ and UsageTrak™ databases, as well as an exclusive Global Opinion Leader Panel™, which together layer the impact of key industry data and variables, such as economic, demographic, behavioral, technological and regulatory, with ground-level insights from key industry thought leaders worldwide. Rather than use outside interviewers, PQ Media uses its own analysts to conduct all interviews with senior executives on its worldwide panel. This ongoing marketplace listening process provides PQ Media with priceless business intelligence and rich forward looking insights for all those who support our research reports.

Learn more about the report:

• Read the Press Release

Get FREE Executive Summary

Download a free Executive Summary, including the table of contents (PDF).
We never share your e-mail address with anyone. See our privacy policy.

First Name*
Last Name*
Title*
Company*
Business Type*	AccountingBrand Marketer/AdvertiserEntertainmentConsultingEducationFinancial/Banking/BrokerageGovernmentInformation Management/LibraryLegalMarketing/Advertising/Communications/PRMedia/Publishing/BroadcastingResearchTelecommunicationsTrade OrganizationOther
Email*
Verify Email*
Phone*
	*Required Field

Price: $1,695 Unlimited Site License: $6,000 (For details contact PQ Media)

PDF format