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Global Digital Out-of-Home Media Forecast 2012-2016

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Global, Region and Market Spending, Trends & Analysis

The PQ Media Global Digital Out-of-Home Media Forecast 2012-2016 5^th Edition has been expanded to 28 digital-forward countries in 4 regions to help executives worldwide better gain perspective, identify and assess growth opportunities, and advance their strategic initiatives in digital out-of-home (DOOH).

According to PQ Media's new global forecast, expansion into new venues and markets, enhanced features, and mobile and social media tie-ins fueled double-digit growth in the global digital out-of-home industry in 2011, making it one of the fastest-growing and vibrant advertising media in the world. Total worldwide DOOH revenues increased 15.3% to $6.97 billion in 2011, driven primarily by the robust Asia-Pacific (APAC) region, the largest and fastest-growing of the four major regions, PQ Media estimates. Excluding the cinema venue - which is considered a traditional medium in many countries and is therefore vulnerable to weak economic conditions - global DOOH revenues surged 25.3%. The report provides exclusive Tables of global revenue and growth by region and market for 2011 and 2016, by digital place-based networks (DPN) and digital billboards (DBB) platforms.

The US is the largest DOOH market among the 28 countries tracked for this report, with $2.05 billion in revenues in 2011. China ranks second with $1.44 billion in revenues, followed by Japan with $759 million. Although the US has the largest DOOH market, total revenues represent less than 30% of the overall OOH market. Thailand's DOOH market represents nearly 50% of Thailand's OOH market, the highest percentage among the 28 countries ranked. Brazil follows with 33%.

Read more detailed information on this report...

How Digital-Forward Markets Selected

PQ Media's proven econometric system - PQ Medianomics™ has tracked global DOOH advertising spend for more than a decade. All 28 markets covered in the report rank in the Top 50 worldwide for population. Importantly, they each meet a combined interrelation threshold for three key DOOH growth criteria - population size (potential eyeballs), Internet access (ability to receive digital content), and mobile phone penetration (ability to interact with DOOH media).

All In One Place - Comprehensive Spending History & Forecast, Trends and Analysis Available No Place Else:

The much anticipated 2012 edition covers 4 global regions (Americas, Europe, Asia-Pacific, Middle East & Africa), reflects input from more than 300 U.S. Digital Place-based Network operators running more than 600 ad-based networks, and nearly 1,000 operators rest-of-world. As always, detailed drill-down data by platform covering five-year forecasts and five-year histories provide the essential planning tools for media stake holders in the rapidly evolving DOOH media space. The 305 page report includes 128 Tables & Charts, an Appendix with 12 additional Tables of historical and forecast revenue by region and country, a comprehensive profile listing of DOOH operators, and a 1,000+ DOOH company locator by market worldwide, as well as a full list of secondary sources by region and market.

The full report answers these key questions, among others:

How large is the global DOOH marketplace in 2012 by region and country?
Which countries are DOOH friendly or restrictive, which had an impact on growth?
Where are large global OOH operators deploying digital screens and/or signage?
What proportion of ad spend and share come from developed vs. emerging countries?
How did the global events of Tsunami, Euro crises and Arab Spring impact DOOH growth?
What were actual revenue and growth trends for 2006-2011?
What is forecast revenue and growth 2012-2016?
What was the share of digital place-based network revenue by operator size in 2011?
What is U.S. spend, growth rate and share by venue type in the digital place-based network sector - cinema, retail, corporate & healthcare, entertainment & education, transit?
What is U.S. spend, growth rate and share by venue type in the digital billboard sector - roadside, transit, entertainment, retail?
How many U.S. roadside digital billboard deployments are projected through 2016?
Which advanced technologies are gaining adoption in audience measurement and engaging on-the-go audiences around the world?
What were overall share of revenues by advertising category and national vs. local?
What estimated average CPMs by digital place-based network venue type?
Which venue categories show the greatest promise and why?
How does the cinema digital place-based network segment vary by country?
What are the major challenges and opportunities going forward for each platform?

For report license information, or to inquire about PQ Media consulting services please contact Gabriella Kallay at gkallay@pqmedia.com or 203-921-0368.

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Price: $1,695
Unlimited Site License: $6,000 (For details contact PQ Media)

PDF format

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