Reports

 

Social Media Sponsorships Forecast 2010-2014

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History, Spending, Trends & Analysis Available Nowhere Else:

PQ Media's release of Social Media Sponsorships Forecast 2010-2014 is the first-ever report to size, structure, forecast and validate the growth of this burgeoning category within Word-of-Mouth Marketing (WoMM). This primary research puts a spotlight on a clear consumer brand marketer trend toward increased adoption of Digital Sponsored Conversations, Digital Brand Ambassador Programs, Digital Seed/Viral Campaigns and Digital Marketing Agencies. The willingness of consumer brand marketers to invest in Social Media Sponsorships was bolstered significantly in 2009 when the FTC announced transparency guidelines, requiring bloggers and other social media content creators to disclose when they receive compensation in exchange for reviews or promotion.


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