According to PQ Media's exclusive Word-of-Mouth Marketing Forecast 2009-2013 , total word-of-mouth marketing (WoMM) spending was up more than 10 percent to $1.7 billion in 2009, despite double-digit declines in overall ad spending, with a forecast CAGR of 14.5% growth through 2013. PQ Media's latest report indicates Social Media Sponsorships outperformed total WoMM with a 2009 growth rate of 13.9% to $46 million, with spending expected to accelerate 23.6% in 2010 to $56.8 million.

As social media devices and online social outlets continue to capture more of the consumers' time, the PQ Media Social Media Sponsorship Forecast 2010-2014 provides brand marketers and agencies with the first comprehensive, in-depth analysis and perspective to navigate this new alternative media sector.

What's included in the Report:

The 32-page Report, with 10 Tables, includes important background history on category evolution and segment definitions, as well as growth drivers, trends and spending by marketing category. Spending, share of spending and historical value of spending 2004-2009 and 2010-2014 forecast are included for the overall category and each of four segments. More than 40 company profiles with contact information can be found in the Appendix.

PQ Media Social Media Sponsorships Forecast 2010-2014

Table of Contents

• Methodology
• Social Media Sponsorship Forecast
  • Social Media Sponsorship Definitions & Segmentation
  • Key Takeaways
  • Social Media Sponsorship Background
  • Federal Trade Commission Guidelines on Transparency
  • Social Media Sponsorship Trends & Drivers
  • Social Media Sponsorship Spending, 2004-2009
  • Sponsored Conversations
  • Online Brand Ambassador Programs
  • Online Seed/Viral Campaigns
  • Digital Marketing Agencies
  • Social Media Sponsorship Forecast, 2010-2014
• Appendix: Social Media Sponsorship Company Profiles
  • Sponsored Conversation Companies
  • Brand Ambassador Companies
  • Seed/Viral Campaign Companies
  • Digital Marketing Agencies

Table of Tables

1. Social Media Usage as a Share of Total Time Spent Online
2. U.S. Mobile & 3G Phone Subscribers
3. Spending on Social Media Sponsorships, 2004-2009
4. Share of Spending on SoMS by Marketing Categories in 2009
5. Spending on Sponsored Conversations, 2004-2009
6. Value of Spending on Online Brand Ambassador Programs, 2004-2009
7. Value of Spending on Online Seed/Viral Campaigns, 2004-2009
8. Value of Spending on Digital Marketing Agencies, 2004-2009
9. Social Media Sponsorship Forecast, 2010-2014
10. Social Media Sponsorship Forecast, by Categories, 2010-2014

Learn more about the report:

• Read the Press Release