PQ Media's release of Social Media Sponsorships Forecast 2010-2014 is the first-ever report to size, structure, forecast and validate the growth of this burgeoning category within Word-of-Mouth Marketing (WoMM). This primary research puts a spotlight on a clear consumer brand marketer trend toward increased adoption of Digital Sponsored Conversations, Digital Brand Ambassador Programs, Digital Seed/Viral Campaigns and Digital Marketing Agencies. The willingness of consumer brand marketers to invest in Social Media Sponsorships was bolstered significantly in 2009 when the FTC announced transparency guidelines, requiring bloggers and other social media content creators to disclose when they receive compensation in exchange for reviews or promotion.
According to PQ Media's exclusive Word-of-Mouth Marketing Forecast 2009-2013 , total word-of-mouth marketing (WoMM) spending was up more than 10 percent to $1.7 billion in 2009, despite double-digit declines in overall ad spending, with a forecast CAGR of 14.5% growth through 2013. PQ Media's latest report indicates Social Media Sponsorships outperformed total WoMM with a 2009 growth rate of 13.9% to $46 million, with spending expected to accelerate 23.6% in 2010 to $56.8 million.
As social media devices and online social outlets continue to capture more of the consumers' time, the PQ Media Social Media Sponsorship Forecast 2010-2014 provides brand marketers and agencies with the first comprehensive, in-depth analysis and perspective to navigate this new alternative media sector.
The 32-page Report, with 10 Tables, includes important background history on category evolution and segment definitions, as well as growth drivers, trends and spending by marketing category. Spending, share of spending and historical value of spending 2004-2009 and 2010-2014 forecast are included for the overall category and each of four segments. More than 40 company profiles with contact information can be found in the Appendix.