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Global Advertising & Marketing Revenue Forecast 2018-22


The 6th annual edition of PQ Media’s Global Advertising & Marketing Revenue Forecast 2018-22 delivers the most comprehensive and actionable data and analysis examining the dynamic advertising and marketing economy and the impact of tectonic shifts reshaping the media landscape by major region, leading country, digital and traditional media platform, and media channel.

The Global Advertising & Marketing Revenue Forecast 2018-22 is one of three reports that, together, constitute the full Global Media & Technology Forecast Series 2018-22, which is PQ Media’s annual market intelligence bundle for executives at leading media and technology companies, financial institutions, management consultants, ad agencies and brand marketers, who depend on this strategic planning solution to help them make smarter business decisions.

Each report in the GMT Series is designed to work both individually as a standalone product and collectively as part of the overall bundle to provide the only holistic view of the fast-changing media ecosystem via three KPIs, including the focus of the new report: advertising and marketing revenues and growth.

PQ Media analysts use our econometric methodology to do the hard work you don’t have time to do, delivering original and consistent datasets, market sizing, PEST trend analysis and growth projections with the most breadth and depth available, making it easier for you to harness vital strategic intelligence for more effective business planning. Among the key features and benefits provided in the new Global Advertising & Marketing Revenue Forecast 2018-22 are:

  • Core PDF Report (in PowerPoint format) delivering over 400 slides of original data, analysis and datagraphs for easy strategic comparisons, internal reporting and client presentations, including in-depth profiles of the top 20 media markets by country across all 4 global regions;
  • Companion Excel Databook delivering several hundred drill-down datasets and 90,000 actionable datapoints providing the deepest dive available by global region country, media sector, platform and channel, empowering you with critical data and expert analysis to help you achieve your strategic growth objectives;
  • Benchmark the performance of the 20 largest media markets by country across 4 major regions; 2 primary industry sectors (advertising and marketing); 15 hybrid (digital + traditional) media silos; 12 digital & alternative media platforms; 12 traditional media platforms; and 41 media channels;
  • Analyze exclusive and consistent historical and forecast datasets for the entire 2012-22 period, including 2012-17 historical data, current pacing estimates for 2018, and 5-year projections for the 2018-22 period;
  • Original and consistent industry definitions, market segmentation, market sizing, in-depth country profiles, proprietary global and US rankings, projected outcomes, key industry growth trends and emerging market challenges in the 2018-22 period;
  • Exclusive rankings of top 20 global markets by advertising and marketing revenues and growth; digital vs. traditional media revenues and growth; share of digital vs. traditional media by country; and the largest and fastest-growing media digital and traditional media platforms and channels by country, among others.

To examine the full breadth and depth of the new Global Advertising & Marketing Revenue Forecast 2018-22, you can download a Free Executive Summary, Table of Contents and Sample Datasets after you fill out the short Free Sample Download form above. Please make sure your email address is correct because we will use it to send you the links necessary to download the free samples.

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