PQ Media
Custom Media Research
Syndicated
- Global Digital Out-of-Home Media Forecast 2009-2014
- Word-of-Mouth Marketing Forecast 2009-2013
- Global Digital Out-of-Home Media Forecast 2008-2012
- VSS Communications Industry Forecast 2008-2012
- Alternative Media Forecast 2008-2012
- Branded Entertainment Marketing Forecast 2008-2012
- Political Media Buying 2008
- Word-of-Mouth Marketing Forecast 2007-2011
- Alternative Out-of-Home Media Forecast 2007-2011
- Political Media Buying 2006
- Global Product Placement Forecast 2006-2010
- AMRS II: Alternative Advertising & Marketing Outlook 2006
- AMRS I: Blog, Podcast and RSS Advertising Outlook
- The Impact of Katrina on Media Spending
- Product Placement Spending in Media 2005-2009
- Political Media Buying 2004
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Syndicated Research Reports
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Global Digital Out-of-Home Media Forecast 2009-2014
Amid a sharp downturn in global advertising spending and a decline in traditional out-of-home advertising in 2009, digital out-of-home media is among the fastest growing media in the world and will continue on an upward track in 2010, according to a new forecast from PQ Media, the leading provider of media econometrics.
Word-of-Mouth Marketing
Forecast 2009-2013
In the midst of the worst economic and media recession in more than a quarter-century, spending on Word-of-Mouth Marketing increased 14.2% to $1.54 Billion in 2008, as WoM activities played a bigger strategic marketing role according to exclusive PQ Media Word-of-Mouth Marketing Forecast 2009-2013.
Global Digital Out-of-Home Media Forecast 2008-2012
As the global economy continues to weaken, traditional media advertising dollars continue their migration to alternative media, and specifically digital out-of-home (OOH), in the US and abroad, as the seminal transition taking place across the media landscape continues to accelerate.
Alternative Media Forecast 2008-2012
Alternative media spending grew at a compound annual rate of 21.7% from 2002 to 2007, as brand marketers increasingly turned to alternative advertising and marketing strategies to offset challenges posed by new technology, changing consumer behaviors, media fragmentation and multitasking, and growing demand for improved return-on-investment metrics, according to the PQ Media Alternative Media Forecast: 2008-2012.
Branded Entertainment Marketing Forecast 2008-2012
Continued migration of advertising dollars to fast-growing Marketing Services segments like branded entertainment, public relations and trade shows have had a profound effect on Advertising spend. In the 1970s Advertising accounted for 40% of total media spend. By the end of 2007, Advertising spend was only 23% of overall media spend.
Political Media Buying 2008
The PQ Media Political Media Buying series remains the first and only source to analyze the entire campaign media spending landscape, not just television. This third installment in the series projects spending in the 2008 election cycle on advertising media and marketing services to rocket to an all-time high of $4.50 billion. The 2008 campaign is like no other in recent memory due to four primary factors.
Word-of-Mouth Marketing
Forecast 2007-2011
Major advertisers are reallocating budgets to alternative media with the potential to meet the challenges of a rapidly changing media landscape. And one of the fastest-growing segments of the New Media Order is word-of-mouth (WoM) marketing, which has demonstrated the ability to engage consumers in multiple venues online and offline while providing critical ROI metrics.
Alternative Out-of-Home Media
Forecast 2007-2011
Alternative out-of home media is staying in tune with fast-paced and elusive American consumers, who are spending more time than ever outside their homes. Ad spending on these media soared 27% in 2006 to $1.69 billion, with accelerated 28% growth expected in 2007. Growth was driven by accelerating expansion in video advertising networks, digital billboards and ambient advertising, which are enabling advertisers to engage more mobile consumers in captive locations.
Political Media Buying 2006
The 2006 election campaign will generate the highest political media spending ever, despite the absence of a presidential election, according to exclusive research by PQ Media, the world's leading custom media research firm. Driven by record spending in gubernatorial, Senate and House races, major public media companies are expected to realize significant increases in advertising and marketing spending, particularly in those markets featuring hotly contested elections, states the PQ Media Political Media Buying 2006 report.
Global Product Placement Forecast 2006-2010
Product placement is rapidly becoming a serious marketing discipline worldwide, and the PQ Media Global Product Placement Forecast 2006-2010 sets the standard for product placement coverage, measurement and ROI. It is the global brand marketer's essential "planning guide" to customer engagement, revealing for the first time total worldwide spending, business building insights and in-depth analysis; medium-by-medium, country-by-country and culture-by-culture.
Country by Country Product Placement Forecast Through 2010
Speed your product placement business growth with rich country-country data, insights and perspective available no place else.
| Australia | Brazil | Canada | China |
| France | Germany | India | Italy |
| Japan | Mexico | Poland | South Korea |
| Spain | United Kingdom | United States |
AMRS II: Alternative Advertising & Marketing Outlook 2006
The first source to define, size and forecast alternative media spending in one place, this report covers all 23 alternative media subsegments as defined by PQ Media. This exclusive data was gleaned from PQ Media's Alternative Media Network, which is comprised of opinion leader panels, internal spendtrack databases and proprietary econometric models.
AMRS I: Blog, Podcast and RSS Advertising Outlook
The first source to define, size and forecast the market for user-generated online media, PQ Media found that blog, podcast and RSS advertising are the fastest growing segments of the alternative media industry. Includes analysis by medium, advertising insertion method, and marketing category.
The Impact of Katrina and Other 2005 Storms on Media Spending
The first report to analyze spending losses across all media using a proprietary methodology to determine the impact of catastrophic events on media nationwide.
"The calculations
represent a far more significant impact than has been noted in previous media spending reports released
recently, including an update of ZenithOptimedia's quarterly tracking study, as well as syndicated
reports from Nielsen Monitor-Plus and TNS Media Intelligence/CMR, which barely even footnoted the
effects of Katrina or the other hurricanes".
— Joe Mandese in MediaPost article
Product Placement Spending in Media 2005
History, Analysis & Forecast, 1974 to 2009
The benchmark of the industry, this is the first source to define, size, structure and forecast the growing U.S. product placement market, covering television, films, magazines, newspapers, Internet, recorded music, books, videogames, and radio.
Political Media Buying 2004
While similar studies in 2004 were confined to political advertising on broadcast television, this report is the first to examine spending in all nine categories of advertising and marketing communications.
